Assistant Manager - Digital Marketing

Roles and Responsibilities: • Develop and execute performance-driven digital marketing strategies aligned with business growth objectives, focusing on ROI and customer acquisition for B2B and B2C • Manage, optimize, and scale paid media campaigns across Google Ads, Meta (Facebook/Instagram), programmatic platforms, finance related websites and affiliate channels, ensuring efficient spend and high returns. • Utilize marketing analytics tools (e.g., Google Analytics, MMPs, LMS, other Martech tools) to track and analyze campaign performance, generating insights that inform optimization strategies. • Conduct in-depth market, audience, and competitive research to identify high-impact opportunities and emerging trends across digital platforms. • Continuously optimize campaign targeting, creatives, bidding strategies, and landing page experiences to improve key performance indicators such as CPAO, ROAS, and LTV. • Monitor and analyze the performance of digital marketing performance focused campaigns using analytics tools, MMP, LSM etc and provide actionable insights and recommendations for improvement. • Stay updated with the latest trends and best practices in digital marketing, SEO, SEM, and social media marketing. • Collaborate closely with creative, product, and data teams to ensure campaign alignment, seamless execution, and messaging consistency across channels. • Own performance reporting with clear dashboards and regular updates on campaign performance, budget utilization, and actionable insights. • Optimize website and app funnels, landing pages, and CTAs for better conversion rate and user journey performance. • Manage and coordinate with external performance agencies or platform partners, ensuring delivery on campaign goals and KPIs. Contributing Responsibilities • Support brand marketing and organic initiatives with data and performance insights. • Share performance learnings with internal stakeholders to influence product development, CRM strategies, and lifecycle marketing. • Assist in testing and implementing new marketing tools, automation platforms, and growth hacks. • Help create a culture of experimentation and rapid iteration, using A/B testing and conversion rate optimization frameworks Skills: Digital Marketing, Customer Acquisition, Social Media Marketing, Crm Experience: 5.00-10.00 Years