Growth & eCommerce Mktg Dir

Our Mission Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.

Overview How You Can Make a Difference As Director, Growth & eCommerce Marketing, this role leads HealthEquity ’s paid media acquisition strategy and digital growth engine across search, social, programmatic, and related performance channels.

This role is accountable for driving measurable consumer acquisition, efficient account growth, and improved conversion across HealthEquity ’s direct-to-consumer digital journeys and ecommerce marketplace offerings.

This leader brings together performance marketing, paid media strategy, eCommerce conversion, audience targeting, creative testing, analytics, and cross-functional execution to improve the full acquisition funnel.

The role partners closely with Product Marketing, Lifecycle Marketing, Product, Analytics, MarTech, Creative, Compliance, Legal, Sales, and Technology teams to scale compliant, efficient, and customer-friendly growth programs that support HealthEquity ’s mission to connect health and wealth.

Success in this role requires a strategic, hands-on growth leader who can balance channel expertise with strong commercial discipline. The ideal candidate is highly analytical, customer obsessed, performance-driven, and comfortable operating in a regulated environment.

This leader translates business goals into paid media strategies, builds disciplined test-and-learn programs, improves conversion economics, and leads teams, agencies, and cross-functional partners with clarity, accountability, collaboration, and urgency.

What You’ll be Doing Growth Strategy and Performance Marketing Lead HealthEquity ’s growth and eCommerce marketing strategy, with primary accountability for paid media acquisition across search, social, programmatic, display, video, and emerging performance channels.

Own acquisition performance across paid search, paid social, programmatic media, retargeting, affiliate, and related digita