Brand Manager

Job Summary We are currently seeking a dynamic and experiencedDevelop and execute comprehensive marketing and brand strategies, including product promotions and digital campaigns, while collaborating with cross-functional teams and Key Opinion Leaders. Monitor market trends, optimize performance, and ensure compliance with regulations to drive sales and strengthen customer relationships. ' Roles & Responsibilities • You will be responsible for developing detailed marketing strategies: Establish market share and prescription objectives, build brand plans, and formulate omnichannel product promotion strategies tailored to target audiences. • You will be responsible for leading product promotions: Plan and execute promotional activities, manage marketing campaigns, and collaborate with creative agencies to enhance product visibility and awareness. • You will be responsible for monitoring performance and campaign effectiveness: Conduct root cause analysis for non-compliance with KPIs, collect feedback, and make adjustments to promotional strategies to meet customer needs. • You will be responsible for collaborating with Key Opinion Leaders (KOLs): Build strong relationships with KOLs, plan scientific events, share brand insights, and ensure effective communication of brand values. • You will be responsible for ensuring compliance: Oversee marketing activities to ensure adherence to organizational policies and regional regulations while optimizing processes. • You will be responsible for leveraging digital tools and insights: Apply digital marketing strategies such as SEO, e-commerce platforms, and social media campaigns to impact theconsumer funnel and convert indicators into sales. • You will be responsible for market analysis and competitive evaluation: Analyze customer needs, competitor activities, and market trends to forecast opportunities and refine marketing strategies. • You will be responsible for training and development: Provide training materials and workshops for sales teams, enhance marketing knowledge, and ensure alignment with brand strategies. ' Educational Qualification Post-graduation in sales/marketing. Graduation in science preferred Minimum Work Experience • 7+ yrs overall experience Skills & Attributes & Critical Exposures Functional Skills • Market Access Strategy • Customer Value Propositions • Regulatory Requirements • Product Marketing • Brand Strategy • Brand Architecture • Brand Representation Resident Skills • Business Acumen • Data Analysis • Market Intelligence • Storytelling Behavioural Skills • Visionary Execution - Designs bold digital strategies and translates them into measurable, cross-channel impact across diverse brands. • Collaborative Drive - Builds trusted partnerships with vendors, agencies, and internal teams while fostering high-performance culture. • Performance Mindset - Continuously evaluates planning, reporting, and hospital engagement outcomes, driving agile improvements. Critical Exposures • Exposure to product/brand management in the pharma sector or as a freelance brand specialist • Stint in area/regional level sales role with exposure to multiple therapy segments/products or in a Portfolio / Business Development role OR as a Marketing Analyst / Marketing Coordinator. • Exposure to Legal, compliance and medical regulation is preferred • Prior experience in digital marketing, hospital accounts marketing, channel marketing, manufacturing or R&D is desired. • Exposure to CRM and Data Visualization tools is preferred ' Skills: Product, Data Analysis, Digital, Market Intelligence, Regulatory Requirements, Brand Strategy, brand architecture, Brand Representation, Seo Experience: 7.00-9.00 Years