Adfactors PR - Creative Director - Copy

ABOUT THE ROLE: Adfactors PR is India's largest PR agency, working with clients across every sector - from legacy conglomerates to disruptive startups. We're looking for a Creative Director (Copy) to lead the thinking and writing that turns client problems into ideas people actually talk about, not just campaigns people are asked to notice. This isn't a traditional ATL writing job. - You'll be expected to build integrated ideas where earned attention is the starting point, not an afterthought. - Digital-first thinking will drive most of the work, but occasionally you may also need to craft your earned-first thinking into film, print and OOH when the idea calls for it. WHAT YOU'LL ACTUALLY DO? - Lead copy and creative thinking across a wide spread of clients and categories. - Build integrated campaign ideas that start with what will earn attention (media, culture, conversation) and work backwards into the right format. - Bring a real understanding of how AI is changing the craft of creativity, and use it to make work sharper and faster. - Push every brief past the obvious category response. - Partner closely with the Creative Head and account teams to shape ideas from problem to execution. WHAT YOU NEED TO BRING? - 12+ years of experience across top-tier network or independent agencies, with real ownership of the creative product. - A track record of having led at least a couple of large integrated campaigns. - You should know what it takes to build a single idea that works across TV, digital and earned simultaneously. - Fluency in new media - you should already be thinking in formats, platforms and behaviours that didn't exist five years ago. - Strong point of view on how AI fits into the creative process. - Writing that's sharp enough to lead by example, not just direct from a distance. DETAILS: Location: Mumbai (full-time, in-office). Reports to: Creative Head.