Oolka - Creative Director - Performance Marketing

About the job: Role Snapshot: We are seeking a Creative Director to lead and innovate creative strategies across performance marketing. You will experiment, refine, and scale creative approaches that drive user engagement and deliver business impact, ensuring a cohesive narrative across all platforms. What you will Champion: 1. Creative Leadership: - Conceive and implement innovative concepts, guidelines, and strategies for performance marketing for influencer ads, UGC, and AI Ads. - Drive the creative direction across various touchpoints, ensuring consistency across all channels. 2. Team Management: - Lead, inspire, and manage a team of designers, copywriters, and content creators to deliver impactful work. - Facilitate brainstorming sessions to foster fresh and relevant ideas aligned with our audience and brand goals. - Mentor and guide team members, nurturing their professional growth and skill development. 3. Project Oversight: - Oversee the end-to-end execution from ideation to completion, ensuring high-quality output. - Review, refine, and approve creative materials such as advertisements, videos, social media posts, and app assets. - Collaborate with brand teams, category teams and product teams to align creative strategies with business objectives. 4. Performance Analysis: - Monitor the effectiveness of campaigns and initiatives through metrics. - Provide actionable insights and propose improvements for future projects. What is needed for this role: - Experience: 5-10 Years. - Proven experience in a similar role within the brand or digital space. - Knows the basic tools like Adobe Photoshop, Illustrator, InDesign, and video editing software. - Good understanding of Bharat audience for consumer tech brand. - Excellent leadership, organisational, and project management skills. - Outstanding interpersonal and communication abilities to collaborate across teams. - Degree in advertising, fine art, design, or a related field (Master's degree preferred).