Assistant Manager - Performance Marketing -

Role Overview: We are looking for a Performance Marketing & SEO Manager to own end-to-end customer acquisition across paid media, SEO, analytics, attribution and conversion optimisation. The ideal candidate is highly data-driven, hands-on with performance platforms and experienced in managing significant budgets against CAC, ROAS and LTV targets. Key Responsibilities: - 1. Own campaigns across Google Ads, Meta, YouTube, Shopping & Performance Max. - 2. Manage budgets, bidding and channel mix to achieve CAC, ROAS & CPA targets. - 3. Drive technical, on-page & off-page SEO, organic traffic and rankings. - 4. Lead landing-page, creative and funnel A/B testing to improve conversion. - 5. Own attribution, reporting and forecasting across paid & organic channels. - 6. Manage AppsFlyer, Adjust or similar MMPs for attribution, deep linking and fraud detection. - 7. Work with CRM, Product, Creative and Category teams to improve acquisition and conversion. - 8. Manage media platforms, agencies and external vendors. Requirements: - 8 years in Performance Marketing, Paid Media & SEO. - Hands-on with Google Ads, Meta Ads, GA4, GTM, Search Console, Ahrefs/SEMrush. - Strong AppsFlyer/Adjust experience. - Strong understanding of CAC, ROAS, attribution, technical SEO & conversion optimisation. - E-commerce, luxury/jewellery or high-AOV experience preferred. - Strong analytical and stakeholder-management skills.