Senior Data Scientist - Marketing Mix Modeling - Healthcare

- 4-8 years of experience in advanced analytics, with a strong focus on Marketing Mix Modeling - Lead end-to-end development of Marketing Mix Models (MMM), from data preparation to model building, validation, and business recommendations. - Design and implement econometric/statistical models (regression, Bayesian methods, time series, hierarchical modeling) to measure and forecast marketing ROI. - Collaborate with clients and internal stakeholders to understand business objectives, translate them into analytical frameworks, and present insights with clarity. - Mentor and guide junior team members in MMM techniques, coding best practices, and business storytelling. - Drive automation and scalability in modeling pipelines and reporting dashboards - Proven experience leading MMM projects for global clients across industries (CPG, Retail, BFSI, Tech, etc.) - Strong statistical/econometric modeling skills (e.g., regression, time series, Bayesian methods). - Proficiency in programming languages such as Python and/or R.