Regional Commercial & NPD Manager
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Job Description
KEY RESPONSIBILITIES STRATEGIC PIPELINE & PORTFOLIO INNOVATION Innovation Roadmap: Develop and own the 3–5 year innovation pipeline for the Dermatology category across APAC.
Work closely with Innovation lead to define and govern a Strategic Portfolio Architecture that balances immediate commercial wins with long-term disruptive innovation, ensuring a cohesive Masterbrand identity across diverse product tiers.
White Space Identification: Systematically identify unmet consumer needs and blue ocean opportunities to expand Menarini’s footprint beyond current offerings. Understanding beauty trends to expand the Derma portfolio and into other Consumer Health categories.
Commercial Strategy & Business Case Ownership: Develop and defend rigorous business cases for every innovation project, including multi-year revenue projections, A&M requirements, and clear ROI milestones; manage commercial growth of existing portfolios.
Concept Development: Develop end-to-end journey of new initiatives: from initial ideation and consumer-first insight mining to business case sizing and product positioning.
Product Evolution: Drive the consumerization of existing clinical portfolios, translating complex medical benefits into compelling consumer value propositions.
Design a scalable product hierarchy and segmentation strategy that optimizes SKU rationalization while maximizing market penetration across different consumer price points.
NEW PRODUCT DEVELOPMENT (NPD) & LAUNCH EXCELLENCE Cross-Functional Orchestration: Work closely with Innovation Lead to manage regional Innovation with Cross Functional Team (R&D, Medical, Regulatory, Supply Chain, Procurement and Finance) to accelerate product development from gate to gate.
Brand Identity: Oversee the development of consumer-centric branding and delivery systems that enhance user experience and brand loyalty. Pilot Management: Design and lead Test & Learn pilots in key markets to validate concepts before full regional rollouts. BD & Procuremen
Required Skills
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