Social Media Lead

This is an opportunity to take ownership of social strategy for a well-loved Australian consumer brand that has built a loyal following through smart marketing, strong product innovation and a genuinely distinctive market position. With products stocked in more than 10,000 retail locations across Australia and New Zealand, alongside a rapidly growing eCommerce business, the brand is entering its next phase of growth and looking for a commercially minded Social Marketing Lead to elevate its social and creator strategy. The opportunity... Working closely with the Founders and Growth Marketing Manager, you'll own the social media strategy across Instagram and TikTok, driving audience growth, engagement and commercial outcomes. This is not a content creator role. You'll lead the strategy, direct creative execution, manage influencer and UGC programs, and ensure social activity supports both brand-building and business growth. You'll work closely with content creators, designers, agencies and influencers to deliver campaigns that resonate and perform. What you'll be doing... • Own and execute the Instagram and TikTok strategy • Develop content direction and oversee campaign planning • Lead and mentor a team of content, creative and influencer partners • Build and scale creator, influencer and UGC programs • Manage seeding, gifting and PR activity • Identify, negotiate and execute strategic brand collaborations • Drive community engagement and customer interaction strategies • Track performance, optimise investment and report on results • Stay ahead of platform trends, cultural moments and competitor activity • Manage influencer, social and creator budgets and partnerships What success looks like... • Strong audience growth across Instagram and TikTok • High-performing influencer and UGC programs delivering measurable ROI • Social campaigns that support product launches and trading outcomes • A thriving creator network and partnership pipeline • Clear reporting that translates insights into action • Consistent community engagement and customer advocacy About you... We're looking for a strategic social marketer who understands that great social is about more than engagement metrics. You bring: • 5+ years' experience leading social media programs for a consumer-facing brand • Proven success managing influencer and creator partnerships • Strong commercial understanding of how social drives brand and eCommerce growth • Experience leading teams or agency partners • Deep knowledge of Instagram, TikTok and emerging platforms • Outstanding communication, briefing and stakeholder management skills • A natural ability to spot trends and turn them into opportunities • Experience within FMCG, food, health, beauty, lifestyle or consumer brands will be highly regarded Why Join? • Join a high-growth Australian success story • Own and shape the social strategy for a much-loved brand portfolio • Work across influencer marketing, community, content and partnerships • Collaborate with a passionate, entrepreneurial team • The opportunity to build something meaningful and make a genuine commercial impact Melbourne based role. Salary $100k-$130k+super and bonus, pending experience. To discuss the role in detail, please apply or email Callum Senior - csenior@sharpandcarter.com.au