The Hindu Group - Growth Product Manager - Subscriber Retention

About Us: The 148-year old The Hindu Group (THG), is known for its flagship English daily. In addition to this historic print newspaper, the group also publishes a business newspaper, businessline as well as the iconic Sportstar and Frontline magazines. The Hindu Group has also been an innovator and market-leader in digital news publication as well. It was the first print publication in the country to launch a news website. More recently, The Hindu has been the first mainstream publication in the country to go behind a paywall and transform itself from an advertising-led to a subscription-led business. Role Overview: We are looking for a highly analytical and execution-focused Growth Product Manager to drive subscriber retention, renewals, reducing churn, winback initiatives across our digital subscription portfolio and increasing customer lifetime value through data-driven product strategy, experimentation, and lifecycle optimization. The role requires a combination of product thinking, customer lifecycle management, data analysis, experimentation, and marketing automation to improve subscriber engagement and maximize customer lifetime value. The ideal candidate should be self-driven, capable of identifying growth opportunities independently, and comfortable owning initiatives from ideation to execution. Key Responsibilities: Subscriber Retention & Winback: - Own retention and renewal initiatives across the subscriber lifecycle. - Design and optimize pre-expiry, post-expiry, and winback journeys. - Develop strategies to improve renewal rates and reduce subscriber churn. - Identify churn patterns and recommend interventions based on customer behavior. Campaign Management: - Plan and execute multi-channel retention campaigns across Email, Push Notifications, WhatsApp, In-App Messaging, and Onsite experiences. - Coordinate with editorial, design, product, and marketing teams for campaign execution. - Ensure timely delivery and high execution quality of all assigned initiatives. Experimentation & Growth: - Design and execute A/B tests to improve renewals, engagement, and customer experience. - Validate hypotheses through experimentation and recommend scalable improvements. - Continuously identify new retention opportunities based on customer insights and industry best practices. Product & Lifecycle Optimization: - Map subscriber journeys and identify friction points affecting retention. - Recommend product and UX improvements to improve customer engagement. - Work closely with Product and Engineering teams to implement lifecycle enhancements. Analytics & Reporting: - Monitor key retention metrics and campaign performance. - Analyze subscriber behaviour, funnel performance, and cohort trends. - Prepare dashboards, performance reports, and actionable recommendations for stakeholders. Required Qualifications: - 3-6 years of experience in Growth, Product, CRM, Lifecycle Marketing, or Subscriber Retention. - Strong understanding of subscription business models, churn drivers, retention levers, recurring revenue, and customer lifetime value. - Experience using data to identify problems, form hypotheses, prioritize opportunities, and measure business impact. - Hands-on exposure to experimentation methods such as A/B testing, funnel analysis, cohort analysis, segmentation, and conversion optimization. - Ability to work closely with engineering and design teams to translate retention opportunities into product requirements and shipped experiences. - Comfort with analytics and reporting tools such as Excel, Tableau, Google Analytics, Amplitude, Clevertap, or similar platforms. - Excellent communication, stakeholder management, and executive storytelling skills. - Strong customer empathy with the ability to balance user needs and business outcomes. Preferred Qualifications: - Experience working on paid subscription, membership, loyalty, or recurring revenue products. - Exposure to pricing, offer strategy, payment recovery, renewal journeys, or cancellation prevention flows. - Experience in media, OTT, news, entertainment, education, or other high-frequency digital engagement businesses. - MBA or equivalent business qualification is a plus, but not mandatory. Required Skills: - Strong analytical and problem-solving skills. - Customer lifecycle marketing experience. - Experience with A/B testing and experimentation. - Data-driven decision making. - Excellent stakeholder management. - Strong written and verbal communication. - Project management and execution excellence. - High ownership and accountability. - Ability to independently identify opportunities and drive initiatives. Success Metrics: - Reduction in voluntary and involuntary subscriber churn. - Improvement in renewal rate, repeat purchase rate, and subscription tenure. - Increase in subscriber engagement, active days, content consumption, or product usage frequency. - Improvement in customer lifetime value and revenue retention. - Higher reactivation and win-back conversion rates. - Lower cancellation intent and improved save-rate at cancellation touchpoints. - Experiment velocity, learning quality, and percentage of successful retention initiatives scaled. Ideal Candidate Profile: We're looking for someone who: - Thinks beyond campaign execution and focuses on solving business problems. - Takes initiative rather than waiting for task allocation. - Uses data to identify opportunities and recommend solutions. - Demonstrates end-to-end ownership and accountability. - Challenges existing processes constructively and continuously looks for ways to improve subscriber retention.