Digital Performance Marketer - Meta

About Us At Karbon, we're building the future of fintech with our flagship product, AI Accountant. By blending deep financial expertise with cutting-edge automation, we simplify bookkeeping, compliance, and financial operations for India's fastest-growing businesses. Backed by global investors like Y Combinator, we serve thousands of businesses and are rapidly scaling our automated solutions to deliver end-to-end finance operations. Job Summary We are hiring a Digital Performance Marketer – Meta (5–8 years) to own our paid acquisition engine across India. You will independently manage a monthly budget , driving qualified lead volume at target CPQL and building downstream sales pipeline. Where You Can Create Impact • Campaign Ownership: Scale Meta (FB/IG) Ads end-to-end with ₹20L+/month spend, hitting strict CPQL and pipeline targets. • Account Architecture: Build structured prospecting, retargeting, and lookalike layers using a mix of Advantage+ and manual controls. • Creative Testing: Lead a high-velocity engine producing 15–25 ad variants/month (UGC, founder-led, short-form video), directing designers and video producers. • Lead Quality Loop: Collaborate with sales on form design, intent qualification, and spam control via weekly closed-loop CRM reviews. • Tracking & CRO: Own Pixel, CAPI, offline conversion uploads, and value-based bidding; run continuous landing page A/B tests. Requirements Must Haves: • 5–8 years in performance marketing, with 3+ years managing Meta Ads for B2B / SaaS / Fintech • Proven experience managing ₹20L+/month budgets in the Indian market. • Demonstrated ability to target SMB owners and finance ICPs without relying solely on job-title targeting. • Hands-on expertise in Pixel, CAPI, server-side tracking, and offline conversions. • Skilled in writing hooks, scripting, and executing structured creative sprints. • Focus on pipeline value and CRM revenue attribution over top-of-funnel CPL. Good to Haves: • Exposure to the Indian SMB accounting or Tally ecosystem. • Experience with Click-to-WhatsApp ads and lead-to-CRM automations. • Secondary channel exposure (Google Ads / YouTube) and CRO tools (Webflow, Unbounce, Hotjar). Benefits Our Way of Life — The Karbon Values • C – Collaborate to Win. We back each other and move with shared purpose—clients win when we win together. • E – Excel Relentlessly. Precision matters. We aim for accuracy, consistency, and excellence in every ledger. • O – Own It End-to-End. No loose ends. We take full responsibility—from data collection to final compliance. Perks & Benefits • Upskilling Policy: Access to courses, tools, and continuous learning. • Team Outings: Offsites and outings to celebrate wins and build camaraderie. • Engagement Initiatives: Hackathons, open demos, game nights, and more. • Flexible Work-from-Home: Up to 12 WFH days every 6 months. • Menstrual WFH: Women employees can avail up to 3 WFH days per month. • Mobility Benefits: Relocation support and travel allowances. • Parental Support: Maternity, paternity, and adoption leave.