Performance Marketing Lead - D2C/eCommerce

Performance Marketing Lead Location: Mumbai Experience: 4-8 Years Work Mode: On-site / Mumbai About the Role: We are looking for a Performance Marketing Lead to drive customer acquisition and revenue growth across D2C, e-commerce, and quick-commerce channels. The ideal candidate will be a hands-on performance marketer who can own campaigns end-to-endfrom planning and execution to optimization, reporting, and scaling. Key Responsibilities: - Own performance marketing strategy and execution across digital channels, with a strong focus on revenue, customer acquisition, and ROAS. - Plan, launch, manage, and optimize campaigns across Meta, Google, and other relevant paid media platforms. - Develop campaign plans aligned with business objectives, product launches, offers, and revenue targets. - Manage performance marketing across D2C, e-commerce, and quick-commerce platforms. - Track and optimize key metrics such as CAC, ROAS, CTR, CPC, CPM, CVR, LTV, and revenue contribution. - Conduct A/B testing across creatives, audiences, landing pages, offers, and campaign structures. - Collaborate with creative, brand, content, and e-commerce teams to develop high-performing campaign assets. - Analyze campaign and customer data to identify opportunities for acquisition, retention, and revenue growth. - Manage marketing budgets and ensure efficient allocation across channels. - Prepare regular performance reports and share actionable insights and recommendations with leadership. - Stay updated on emerging performance marketing trends, platform changes, and consumer behavior. Requirements: - 4-8 years of experience in Performance Marketing, Growth Marketing, or Digital Marketing. - Strong hands-on experience in campaign planning, execution, optimization, and scaling. - Experience working with D2C, e-commerce, and/or quick-commerce businesses is strongly preferred. - Proven experience managing campaigns across Meta and Google Ads. - Strong understanding of funnel metrics, attribution, CAC, ROAS, and customer acquisition. - Data-driven mindset with strong analytical and problem-solving skills. - Experience working with creative teams to develop and optimize performance-led creatives. - Ability to independently own campaigns and drive measurable business outcomes. - Strong communication and stakeholder management skills. Ideal Candidate: - A hands-on, data-driven, and execution-focused performance marketer who has experience scaling consumer businesses through paid acquisition and understands the nuances of D2C, e-commerce, and quick-commerce growth.