Assistant Manager Social Media Marketing

As a Social Media Manager, you will lead the planning, creation and delivery of premium, social-first content across Twitter, Facebook, Instagram, LinkedIn. This will entail working closely with our various marketing / communications teams to help them articulate their needs, shape social briefs, understand social best practice and deliver their KPIs. Content ideation and creation are the heart of this role - and you will be expected to create social post copy, as well as brief and manage creative inputs (design, photography and video) to a consistently high standard that raises the bar in the higher / further academic industry and beyond. Strong working relationships are vital to success in this position. • Develop social media strategy and make plans. • Create original content for social media platforms, email marketing, website and platforms. • Posting stories, posts on social media. • Deploy 360 social marketing campaigns including Facebook, Twitter, Instagram etc. • Leveraging both branding and performance campaign to balance awareness and online sales conversion objective. • Design creatives for organic paid promotion of high quality. • Manage and build relationships with influencers. • Responding to any mentions over social media platforms like Facebook, Twitter, Pinterest, Instagram and engage with the social media users. • Keep Up to Date with all Social Media Trends. • Create Analyse Social Media Performance Report. • Producing a consistent brand message across all the social media channels. • Regular monitoring the competitor social media platforms and creating analysis report. • Working with other departments to develop social media timelines that coincide with the version upgrades, ad campaigns, and other brand messages. • Knowledge of Facebook Postings, Promotions, Business manager accounts, Ad creations, performance analysis, competitor analysis and Facebook mentions. • Apart from postings and promotions, you should have knowledge of analytics to gauge the mood of the audience. • You are all for team game, since you will have to coordinate with various teams (graphic designers, video editors, content writers etc). Requirements:- • Extensive experience in social media promotion. • Excellent skills in data processing and analysis, expert in Excel and data presentation. • Result-oriented attitude. • Experience in Academic Industry Preferred. • Ability to develop the right voice for each social media platform. • Should be able to understand what contents works for account being managed ad based on that should come up with creative ideas of campaigning. • Should have ability of effective content calendar management. • To study and analyse daily media (social news) and generate relevant content. • To study past and current media trends and analyse their impact. • Proven ability to build social media communities. • Creation of Social media calendar which i Skills: Graphic Design, social media strategy , Content Creation, Marketing Analytics, Data Analysis Experience: 0.00-2.00 Years