Category Lead - Shopper Marketing - FMCG - IIM/XL/SPJIMR/FMS/MDI
Executive Hiring•Mumbai
SENIOR_LEVEL7-15
₹90L - ₹100L
per year
👁️ 0 views•📝 0 applications•Posted 8/24/2026•Expires 9/25/2026
Get alerts for roles like this
More Category Lead - Shopper Marketing - FMCG - IIM/XL/SPJIMR/FMS/MDI roles in Mumbai — straight to your inbox. No account needed.
Applying to this role? Tailor your résumé to this job description in one click, then download it clean — no watermark, no subscription.
Job Description
Looking for a Category Lead and Shopper Marketing for an FMCG, based in Mumbai.
Post Grad in Marketing from IIM's / XL/SPJIMR/FMS/MDI etc. with 10-12 years mix of Shopper & Category Mktg / eComm / MT & GT with at least 1 year of Brand Mktg. experience in an FMCG is mandatory.
RESPONSIBILITIES:
- Devise, Own and Lead Trade strategy for the categories in India
- Understand the category and make BTL investment decisions
- Own the BTL budget for the brands and influence brand P&L outcomes.
- Leverage the GTM to maximize the brand potential across channels.
SKILL SETS :
- Strong planning and project management skills along with sound commercial acumen.
- Ability to - Get hands Dirty when needed- and execute
- Great stakeholder management - good interpersonal communication skills
- Cross functional understanding of the work processes between Sales, Marketing, Customer Service, Finance, HR
Entrepreneurial and "hands-on" .
Required Skills
Shopper MarketingCategory MarketingeCommerceModern TradeGeneral TradeBrand MarketingTrade StrategyBTL InvestmentBudget ManagementP&L ManagementGTM StrategyProject ManagementCommercial AcumenStakeholder ManagementInterpersonal CommunicationCross Functional UnderstandingEntrepreneurial Mindset
Similar Jobs
Other open roles matched to this job's skills and location.
Marketing Manager - Consumer Category & Shopper - FMCG - IIM/XLRI/SPJIMR/MDI
Executive Hiring
📍 MumbaiFull-time
Category Lead - Shopper Marketing - FMCG - IIM/XL/SPJIMR/FMS/MDI
Executive Hiring
📍 Mumbai
Category/Product Head - FMCG - IIM/FMS/MDI/XLRI
Talent Seed HR Services
📍 BangaloreFull-time
Lead - Trade Marketing - FMCG
Executive Hiring
📍 MumbaiFull-time
Category/Product Head - FMCG - IIM/FMS/MDI/XLRI
Talent Seed HR Services
📍 BangaloreFull-time
Shopper Marketing Role - FMCG
Executive Hiring
📍 MumbaiFull-time
Prepare to Win This Role
Everything you need to ace the interview and negotiate top-of-band compensation.