Finance Controller - CFO Track - FMCG/D2C - CA

Job Title: Finance Controller (FC) Company: FMCG D2C Brand (~25 Cr revenue, Shark Tankfunded, high-growth trajectory) Location: Gurgaon Reports to: Founder / CEO Team: Individual contributor initially, building out a team as the function scales About the Company: We are a fast-growing FMCG D2C brand with strong product-market fit, celebrity-backed funding (Shark Tank), and an ambitious growth roadmap. As we scale toward our next round of funding, we're building out our core leadership team - starting with finance. The Opportunity: This is a rare opportunity for a young, ambitious CA to build an entire finance and controllership function from scratch - not inherit one. You'll move from execution to ownership fast, working directly with the founders and playing a hands-on role in shaping the company's valuation story ahead of its next funding round. Key Responsibilities: 1. Finance Function Set-Up: - Build the finance and controllership function from the ground up - systems, processes, controls, and reporting frameworks. - Set up MIS, budgeting, and forecasting frameworks suited to a fast-scaling D2C business. - Implement financial controls and SOPs across procurement, inventory, sales, and D2C/marketplace operations. 2. Financial Planning & Analysis: - Own P&L, cash flow, and working capital management across online and offline channels. - Build unit economics models (CAC, LTV, contribution margin) by SKU, channel, and platform. - Support founders with data and analysis on pricing, margin, and channel profitability decisions. 3. Compliance & Governance: - Ensure statutory compliance - GST, TDS, ROC filings, and other regulatory requirements. - Set up audit-ready books and processes in anticipation of due diligence for future funding rounds. - Manage relationships with auditors, tax consultants, and banking partners. 4. Fundraise & Investor Readiness: - Prepare financial models and investor MIS to support fundraising. - Support due diligence processes during future funding rounds. - Build a finance function credible enough to withstand institutional investor scrutiny. 5. Business Partnering: - Act as a hands-on finance partner to the founding team, not just a back-office function. - Provide data-backed recommendations on inventory planning, channel mix, and growth investments. - Track and report key business metrics (D2C, marketplace, offline retail) to leadership. What We're Looking For: - Qualified CA with 3-6 years of post-qualification experience. - Prior exposure to E-commerce, D2C, Retail, or FMCG - Big 4 audit background with relevant client exposure also considered. - Strong grip on financial reporting, compliance, and working capital fundamentals; willingness to build unit economics and MIS from scratch. - High energy, entrepreneurial mindset - comfortable with ambiguity and building a function with minimal handholding. - Strong communication skills to work directly with founders and external stakeholders (investors, auditors, banks). - Prior startup or high-growth company exposure is a strong plus, though not mandatory. Why Join Us: - Rare opportunity to build and own the finance function of a brand with proven product acceptability and marquee investor backing. - Direct, high-visibility role working with founders - fast track to a CFO-level position as the company scales. - Significant upside as the company grows toward its next valuation milestone. - Steep learning curve with real ownership, not a siloed reporting role.