Senior Manager, Marketing

TAG Software Group is seeking a Senior Marketing Manager with strong experience in B2B SaaS and/or EHSQ software, capable of owning positioning, messaging, competitive analysis, and go-to-market strategy across multiple product lines.

This role owns the full end-to-end marketing lifecycle from brand awareness and demand generation through to pipeline acceleration and revenue enablement. The successful candidate will be accountable for driving measurable growth across the portfolio.

You will translate customer needs, regulatory requirements, and market insights into clear value propositions that resonate across industries such as manufacturing, construction, energy, logistics, and other sectors reliant on Environmental, Health, Safety & Quality compliance.

This is a high-impact role supporting product launches, sales enablement, cross-sell opportunities, and the evolution of TAG’s EHSQ brand presence.

ABOUT TAG SOFTWARE GROUP: TAG Software Group is a team of experienced investors and operators dedicated to acquiring, enhancing, and growing mission-critical software companies serving SMB, enterprise, and public sector customers.

Founded as part of Valsoft Corporation , TAG provides a permanent home for software companies we don’t buy to sell. Our focus is on long-term partnerships that protect your legacy, employees, and customers.

Our in-house team delivers an efficient, transparent, and seller-friendly process, ensuring speed and certainty of close.

Once part of TAG, your company gains access to proven best practices, dedicated value-creation resources, and the extended ecosystem of our sister companies, including proprietary in-house technology such as ValPay and Sadie AI helping your business reach the next level.

KEY RESPONSIBILITIES: Own the end-to-end product marketing strategy including market research, competitive intelligence, customer insights, and positioning. Lead go-to-market planning and execution for new product launches, major feature updates, and EHS