Marketing Lead

Job Responsibilities • Responsible for developing and executing the marketing strategy for InputHealth’s current and future digital products, including product positioning, go-to-market strategy, and budget • Work closely with the User Experience and Software Engineering team to deliver outstanding product experiences that drive enthusiastic word-of-mouth advocacy among our customers • Interact with real patients and, health care professionals/doctors to understand how to improve our messaging and brand • Define target audiences and develop corresponding marketing strategies across face-to-face events and industry event participation • Orchestrate successful national product marketing programs throughout the entire program/product/service lifecycle • Identify, help hire, and manage a small team of world-class marketing professionals who will engender passion for our products among consumers and physicians worldwide • Manage digital and social marketing programs including Websites, LinkedIn, Twitter, Facebook, YouTube, etc. • Manage Google AdWord campaigns, track analytics and iterate to produce the highest rate of conversion possible Experience • 3 years of experience in marketing and/or a business role: business development, market research, project/partner/product management, solutions architecture and/or related positions • A background of working with a brand and successfully transforming innovative concepts into category leaders • Strong qualitative and quantitative skills: communication, testing, analytics, tracking Benefits • Change the world by making healthcare more efficent, accessible and humane • Beautiful office space in Coal Harbor close to the waterfront • Small, vibrant, and dynamic team (we have lots of fun!) • Travel to conferences, company outings • Extended-health benefits, car allowance & incentive bonuses #J-18808-Ljbffr