Manager - Brand Management - Automotive Manufacturer

About the Company: The company is a leading global automotive manufacturer with a strong presence across international markets. With a focus on innovation, digital transformation, and customer engagement, the organization continues to strengthen its global brand presence through advanced digital marketing strategies and technology-driven customer experiences. Job Responsibilities: Brand Management: - Understand the brand, brand positioning & attributes. - Plan & Execute the Marketing Plan. - Plan & Execute Marketing Activation ATL/BTL. - Own corporate marketing activities Website, PR etc. - Digital marketing. - Provide insightful market intelligence to partners - Communication agencies, BTL agencies, Media agencies & PR agencies. - Plan, develop & rollout BTL activation in requirement with defined sales objective. Brand Strategy: - Participate in Business Plan development. - Envision & Create brand strategy document. - Create annual action plans using the full marketing mix to implement brand strategy. Product & Brand Analysis: - Develop & Evolve product insights for lead / lag markets. - Analyses and use market and consumer researches to identify short and long term risks for the brand & develop actions to mitigate the identified risks. - Creates regular marketing reports. Media Planning and Execution: - Plan innovative BTL campaigns & champion deployment across country to solve business problems. - Coordinate with the media agency for the execution of the media plans. Key Deliverables: - Market Share & volume growth. - Brand Launch. - Brand Campaigns. - Drive traffic & conversion via digital media. - BTL and Activations. Technical/Functional: - Both Conceptual & Practical understanding of Marketing / Brand Management having developed & successfully deployed few Brand campaigns. - Understanding of how digital marketing works. - Trade Marketing. - High Analytical Skills. - Sales Process Understanding. Behavioral: - Align and motivate team for high performance. - Collaborate across all interfaces. - Uphold values; inculcate a culture of excellence. - Generate ideas; solve problems creatively. - Champion improvements and positive change. - Develop and engage people. - Liasoning with all stake-holders specially sales team.