Manager - SEO Specialist

Key Responsibilities Functional Responsibilities Website Optimization: • Oversee website maintenance, ensuring it is up-to-date, responsive, and error-free. • Collaborate with web developers and designers to improve website functionality and user experience (UX). • Ensure website speed, security, and mobile-friendliness are optimized SEO Management: • Monitor and adapt to the latest SEO trends, techniques, and algorithm updates. • Collaborate with content, design, and development teams to ensure timely and aligned updates. Content & Branding Oversight: • Collaborate with cross-functional teams to ensure consistent branding and messaging across digital channels. • Guide the development of SEO-optimized content, including blogs, landing pages, and multimedia. Performance Analytics and Reporting: • Utilize analytics tools (e.g., Google Analytics, Search Console, SEMrush) to generate insights and refine strategies. • Regularly track and report on SEO performance, website KPIs, etc. Collaboration: • Work with internal departments (e.g., marketing, IT) and external vendors to align on goals and execution. • Coordinate with marketing, design, and development teams for seamless implementation of website changes Job Requirements Qualifications • A Bachelor's/Master's degree in Marketing, Business, IT, or a related field. • 6-8 years of experience in digital marketing, with at least 2 years in a managerial role. Experience and Skills • Expertise in SEO and digital marketing strategies, with a proven track record of driving results. • Strong analytical skills and experience with website performance tools (Google Analytics, SEMrush, etc.). • Familiarity with WordPress or similar content management systems. • Excellent project management and communication skills. • Experience with A/B testing and conversion rate optimization (CRO). • Knowledge of HTML, CSS, and basic web development. Behavioural Competencies • Strong communication skills for effective collaboration with external agencies, team members and stakeholders. • Networking skills • Effective in time management • Problem solving and decision-making skills Skills: Content Management, Wordpress, Web Development, Html, Seo Experience: 8.00-12.00 Years