Manager - Category Trade Marketing - FMCG

Manager Category Trade Marketing | FMCG A leading FMCG organisation is looking for a Manager - Trade Marketing to drive omni-channel trade marketing and channel development initiatives across General Trade, Modern Trade and E-Commerce. The role will involve developing cluster-level activation strategies, driving distribution and retail penetration, strengthening merchandising and in-market execution, and partnering closely with Sales, Brand Marketing, E-Commerce and other cross-functional teams. Key Focus Areas: - Trade marketing strategy and cluster-level activations - GT, MT and E-Commerce channel development - Distribution, retail penetration and merchandising - In-store execution, promotions and visibility - Consumer, shopper and competitor insights - Trade spends, ROI and performance tracking - Cross-functional execution of launches and growth initiatives Ideal Profile: - 5-10 years of experience in Trade Marketing / Sales / Channel Marketing within FMCG - Mandatory General Trade exposure, preferably with an ASM stint - Strong understanding of FMCG distribution and retail execution - Experience across GT, MT and E-Commerce channels - MBA from a reputed institute preferred - Strong analytical, stakeholder management and execution capabilities