Elevation Capital - Lead - Brand Marketing

Role & Responsibilities: - You will be responsible for strategizing initiatives to elevate the company's brand identity and expand the share of voice for the brand by engaging in brand marketing and community efforts. - Drive brand narratives across digital and social media platforms for awareness, engagement, salience, and preference. - Creation of marketing strategies for multiple categories, in which you make use of the full marketing mix. - Own creation of marketing programs, and multiple key traffic drivers, to acquire new customers. - Conduct market research and competitor analysis to identify opportunities for brand differentiation and value positioning. - Lead & Build Brand, Social & PR. - Implement brand monitoring tools and strategies to track online mentions and share of voice in the industry. - Measure and report performance of all marketing campaigns, and assess ROI and KPIs. Requirements: - Master degree in Marketing, Business Administration, or any other related field with proven experience in brand marketing, with a minimum of 4 to 10 years in a similar role. - Exceptional written and verbal communication skills. - Strong understanding of brand marketing and community trends. - Creative thinking and problem-solving abilities. - Prior experience of working in FMCG, Ecommerce or Consumer Tech would be an added advantage.