Paid Ads Specialist

Paid Ads Specialist (Google Ads, Meta Ads, LinkedIn & YouTube) – Remote | U.S. Hours Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago, one of our clients is hiring a Paid Ads Specialist to build, manage, and optimize performance-driven advertising campaigns across multiple digital channels. This is a hands-on performance marketing role focused on: • Google Ads • Meta Ads (Facebook & Instagram) • LinkedIn Ads • YouTube Ads • Paid search & display • Retargeting • Lead generation • Conversion optimization • ROAS and acquisition efficiency You’ll own the full paid media lifecycle — from campaign strategy and audience targeting to execution, tracking, testing, optimization, and reporting. If you understand how to turn ad spend into measurable leads, conversions, and revenue , this role is a strong fit. What You’ll Own Paid Media Strategy & Planning Develop and execute paid advertising strategies aligned with business and revenue goals. • Manage campaigns across: • Google Ads • Meta Ads • LinkedIn Ads • YouTube Ads • Other relevant paid acquisition channels Research: • Target audiences • Keywords • Competitors • Customer segments • New acquisition opportunities Plan campaign budgets and acquisition targetsForecast performance and identify scaling opportunitiesAlign paid media with broader marketing, sales, and brand initiatives Campaign Setup, Management & Optimization Build and manage campaigns across: • Paid Search • Display • Retargeting • Video • Lead Generation • Conversion Campaigns You’ll: • Create and optimize campaign structures • Manage bids, budgets, placements, and targeting • Test: • Ad copy • Headlines • Creatives • CTAs • Audiences • Landing pages Run structured A/B testsOptimize campaigns based on performance dataScale winning campaigns while maintaining acquisition efficiency Monitor and improve key metrics including: • ROAS • CPA • CPL • CPC • CTR • Conversion Rate Google Ads & Paid Search Manage and optimize Google Ads campaigns including: • Search • Display • Retargeting • YouTube • Performance Max • Dynamic Search Ads Use: • Automated bidding • Keyword optimization • Negative keywords • Audience targeting • Budget optimization • Advanced campaign features to continuously improve performance. Meta, LinkedIn & Multi-Channel Advertising Build and optimize campaigns across Meta and additional paid channels. • Develop prospecting and retargeting audiences • Test different audience segments and creative approaches • Manage Meta Pixel and platform tracking • Optimize LinkedIn campaigns for B2B lead generation where applicable • Identify the strongest acquisition channels and allocate budget accordingly Conversion Tracking, Analytics & Attribution Ensure advertising performance is tracked accurately. Set up and maintain: • Google Analytics (GA4) • Google Tag Manager • Meta Pixel • LinkedIn Insight Tag • Conversion tracking systems Analyze: • Conversion paths • Customer acquisition performance • Attribution • Funnel performance • Campaign profitability Troubleshoot tracking issues and ensure leadership has reliable performance data. Reporting & Performance Insights Prepare clear weekly and monthly reports covering: • Ad spend • Leads and conversions • ROAS • CPA / CPL • CTR • Conversion rates • Channel performance • Testing results Go beyond reporting numbers by providing actionable recommendations around: • Budget allocation • Audience targeting • Creative direction • Campaign structure • Funnel optimization • Scaling opportunities Cross-Functional Collaboration Work closely with: • Marketing • Content • Design • Analytics • Web / Landing Page teams • Leadership Provide performance-driven feedback to improve: • Ad creatives • Messaging • Landing pages • Offers • Conversion funnels Stay current with advertising platform changes, algorithms, tools, and best practices. What Makes You a Strong Fit You: • Think in ROAS, CPA, CPL, conversion rate, and revenue , not vanity metrics • Are highly analytical and comfortable making decisions from data • Enjoy testing and continuously improving campaigns • Can balance creative thinking with quantitative analysis • Proactively identify underperforming campaigns and fix them • Understand how ads, landing pages, targeting, and tracking work together • Can manage multiple campaigns and budgets without losing attention to detail • Communicate campaign performance clearly to leadership Required Experience & Skills • Proven hands-on experience managing Google Ads and Meta Ads • Strong understanding of: • PPC • Paid acquisition • Conversion optimization • Attribution models • Audience targeting • Retargeting Hands-on experience with: • Google Analytics (GA4) • Google Tag Manager • Conversion tracking • Reporting dashboards Experience managing and optimizing advertising budgetsAbility to analyze campaign data and make performance-based decisionsExperience running A/B tests across campaigns and creativesStrong organizational and project management skillsExcellent written and verbal English communicationComfortable working independently during U.S. business hours Nice to Have Experience with: • LinkedIn Ads • YouTube Ads • TikTok Ads • Performance Max • Dynamic Search Ads • Automated bidding strategies • Marketing automation • Ad platform scripts and automation tools • Multi-channel paid acquisition • Remarketing strategies • Audience segmentation • Multi-touch attribution • Landing page optimization • Funnel conversion optimization Experience managing large or multi-channel advertising budgets is a plus. What a Typical Day Looks Like You might: • Review Google and Meta campaign performance • Adjust bids, budgets, targeting, and placements • Analyze ROAS, CPA, CPL, CTR, and conversion rates • Launch new campaigns or audience tests • Test new creatives, headlines, and messaging • Review landing page performance • Troubleshoot tracking or attribution issues • Collaborate with designers on new ad concepts • Identify underperforming campaigns and optimization opportunities • Prepare performance insights for leadership In short: You turn advertising budgets into scalable, measurable growth through disciplined testing, tracking, and optimization. Key Metrics for Success • Return on Ad Spend (ROAS) • Cost Per Acquisition (CPA) • Cost Per Lead (CPL) • Click-Through Rate (CTR) • Conversion Rate • Lead and revenue growth from paid channels • Budget efficiency • Campaign scalability • Tracking and attribution accuracy • Continuous improvement in campaign performance Why This Role Stands Out • Direct impact on revenue and customer acquisition • Hands-on ownership of paid media campaigns • Exposure to multiple advertising platforms • Opportunity to manage and scale meaningful advertising budgets • Strong autonomy over testing and optimization • Data-driven environment with measurable performance expectations • Fully remote opportunity • Growth potential into: • Senior Performance Marketing Specialist • Paid Media Manager • Growth Marketing Manager • Head of Performance Marketing Interview Process • Application Review • Spark Hire Intro Video • Initial Interview with Pavago Recruiter • Technical Interview / Paid Media Campaign Discussion • Final Client Interview • Offer & Background Verification Apply Now If you: • Have strong hands-on experience with Google Ads and Meta Ads • Know how to improve ROAS while reducing CPA and CPL • Understand tracking, attribution, and conversion optimization • Love testing and scaling paid campaigns • Make decisions based on data rather than assumptions This is a strong opportunity to own paid acquisition and drive measurable business growth through high-performing digital advertising. #PaidAds #PerformanceMarketing #GoogleAds #MetaAds #LinkedInAds #YouTubeAds #PPC #GrowthMarketing #DigitalMarketing #LeadGeneration #ROAS #ConversionOptimization #Remo