Field Marketing Specialist

SCIENTIFIC KNOWLEDGE FOR THE DEVELOPMENT AND WELL-BEING OF PEOPLE AND ORGANIZATIONSGiunti Psychometrics is a European leader in psychological assessment and associated services. Our overall vision is to deliver “scientific knowledge for the development and wellbeing of people and organizations”. The core of our activity is developing innovative psychological assessments and ways of using them. We do this for clients in all major areas where scientific assessment is used: - clinical services (clinical and health psychology, psychiatry, child and adolescent psychiatry and neuropsychiatry, neuropsychology, speech-language pathology, etc.); - human resources management through Giunti Psychometrics HR consulting (in the fields of industrial and organizational psychology); - school and counselling services (educational, work and university consultancy).Giunti Psychometrics commits to offering clients high quality, innovative scientific tools and services meeting the needs of Italian clients and those in a range of other European countries. **Posizione**: We have an excellent opportunity for a talented professional interested in making a difference in our sales team in Giunti Psychometrics. The role of **Field Marketing Specialist **reporting to the Marketing Manager will be based in Florence and will have the opportunity to work in a stimulating work environment alongside talented professionals. The professional we are looking for is self-driven and highly collaborative. **She/he will have a crucial role in managing the lead generation and lead management processes focused on customer segments**. **Your responsibilities will include**: - Lead generation and lead management for each customer segment - Collaboration with Head of Sales and Account Managers of the reference market to collect marketing needs of customers to be reported to the central Marketing function; - Localization of central brand marketing initiatives on the target market; - Operational responsibility and project management of campaigns designed for the target audience; - Analysis of competitive positioning & local market opportunities - Production of Market statistics for internal stake holders to provide insights and analytics answering business needs. **Requisiti**: - Bachelor Degree, Master in Marketing is a plus - Minimum 1-3 years of marketing management experience required - Knowledge of marketing automation - Proactivity and initiative - Accountability and high sense of responsibility - Great planning and organizational skills - Teamworking and collaboration - Very good knowledge of Microsoft Office suite (Word, Excel & PowerPoint in particular) - Good knowledge of English - Salesforce and/or other CRM knowledge is requested **Altre informazioni**: **What we offer**: - International and stimulating work environment - Exposure and hands-on experience - The opportunity to be part of the transformation journey of a growing global company