Marketing Automation Specialist

Job Responsibilities: • Implement and manage marketing automation initiatives using our instance of Salesforce Marketing Cloud, ensuring seamless execution of emails, forms, journeys, automations, and Cloud Page landing pages. • Utilize basic creative services skills, including Photoshop and Illustrator, for image resizing and minor edits, in addition to leveraging Canva.com or Adobe Express for straightforward creative tasks. • Ensure marketing campaigns are executed with minimal layers, promoting efficiency and agility in campaign deployment. • Report directly to the Omnichannel Leader/Manager of Channel Activation, contributing to the overall success of our digital marketing efforts. • Participate in the continuous improvement of our marketing automation processes, adopting innovative solutions and practices to enhance campaign effectiveness. • Support the team in achieving client success, working collaboratively to exceed expectations and deliver superior solutions. Key Competencies Qualifications: • Education: Bachelor s degree in business, marketing, or a similar discipline. • Experience: 2-4 years in marketing automation or related fields, with a preference for candidates familiar Salesforce Marketing Cloud. • Strong communication skills, with the ability to interact directly and effectively with stakeholders. • Resourceful, critical thinker with a proactive approach to problem-solving. • Basic knowledge of creative services, including Photoshop, Illustrator, Canva.com, or Adobe Express. Skills: client centered , Marketing Automation, Salesforce Marketing Cloud, Adobe, Photoshop, Canva, Figma Experience: 2.00-4.00 Years