Marketing & Content Manager (ENu002FNL) hu002Ff

We are accelerating our commercial development in the Netherlands and across Europe, and we are looking for our Marketing & Content Manager. Your mission: generate business opportunities through reactive, multi-channel, and bilingually driven communication (English, Dutch). You will work directly with our Product and Sales teams, as well as our external design agency. This is a versatile and autonomous role. Marketing Management : • Editorial Planning: Proactively manage the editorial calendar while keeping the agility to seize last-minute, reactive opportunities. • Emailing & Newsletters: Design and write impactful email campaigns triggered by industry news or sales opportunities (promotions, follow-ups on recent articles). • Database Management: Segment, target, schedule, and send all campaigns. • Continuous Optimization: Conduct strict A/B testing on subject lines to continuously maximize email open rates. • Performance Tracking: Analyze KPIs weekly (engagement, clicks, open rates) and produce a quantified report to adjust marketing actions in real-time. Communications: • Contents: Create content for our social media channels, primarily LinkedIn and Instagram to improve our digital presence • Social Media & Live Coverage: Adapt internal company news into tailored posts for LinkedIn, Instagram, and Facebook. Provide live coverage of key on-field events and moderate the community daily. • Written Content: Contribute to our blog and website by updating and maintaining content to keep our messaging fresh and relevant. Event Management: • Trade Shows Strategy: Define the key messaging for our speaking engagements at major European trade shows. • Event Coordination: Brainstorm booth design ideas and collaborate closely with our design agency for international trade shows like GreenTech (Amsterdam) and SIVAL (Angers). • Support with the logistics, communication, and evaluation of events.