German-speaking Marketing Lead (DACH)

We need your marketing skills at Basikon! We are seeking a dynamic Marketing Manager based in the Paris area , who is as innovative and agile as our products. As we reinvigorate our inbound engine and set the foundation for scalable growth, we’re looking for someone with an entrepreneurial spirit who can blend smart strategy with hands‑on execution. At Basikon, we value trust and ownership ( we are 100% remote ) making this role ideal for someone eager to build impactful, measurable marketing initiatives from the ground up. With a focus on events and content , and a strong performance marketing backbone (SEO/SEA and AEO/AEA), you’ll help us elevate our brand, accelerate inbound lead flow , and improve lead quality to support our next growth phase. If you love owning outcomes, iterating fast, and operating in a remote-first, high‑trust environment, we’d love to hear from you! Scope & position essentials • You will join a close-knit marketing team of 3, while collaborating closely with Sales and Partnerships to own your initiatives and events end-to-end. • We are fully remote, with regular regional team meet-ups and company offsites, plus support for local coworking spaces. • This role involves regular international travel, typically 1-2 events per month during peak periods. All business travel expenses are fully covered. International events > organize globally, lead locally We’ve made our mark at trade shows across Europe, Africa, and LATAM . With the continued expansion of our partner ecosystem, our credibility and reach keep growing. To scale these initiatives efficiently in DACH , while maintaining a strong global presence, we need talent and drive. Could that be you? As a field marketer , you will: • Lead the decision-making, negotiation, and organization of physical and digital events (with a strong focus on DACH). • Take ownership of on‑site field marketing at events with a strong business development mindset , sustaining high-energy networking and proactive prospecting across multi-day international events. • Sync with direct and indirect sales teams to turn events into pipeline (pre‑event outreach, at‑event engagement, post‑event follow‑up). • Define clear objectives and KPIs for each event (target accounts, meetings set, booth traffic, MQLs, SQLs, pipeline contribution) and optimize continuously. Digital content > website, social media, sales collateral Over the years, we’ve built a rich content base across our website and social channels. To amplify our brand and embody Basikon’s ambition, we’re looking for a Marketing Manager who brings copywriting flair and creative energy , and who can translate that into performance ✨ In this role, you will: • Contribute to the editorial calendar across web, blog, and social (with a priority on LinkedIn ). • Craft and repurpose compelling content (thought leadership, case studies, product narratives, short-form social, video briefs) aligned to the buyer journey. • Ensure content supports sales effectiveness (collateral, one-pagers, pitch decks) and captures demand (landing pages, CTAs, offers). • Maintain brand coherence and messaging consistency across channels. Central CRM > coordinate & drive our sales initiatives We rely heavily on HubSpot to orchestrate our marketing and sales efforts. As the co-owner of this central platform, you’ll continuously improve lead generation workflows, reporting, automation, and data quality to maximize pipeline creation and conversion . By driving our CRM strategy forward, your role will be crucial in supporting our growth objectives Other tooling you might be comfortable with: GA4, Google Ads, Google Search Console, LinkedIn Campaign Manager, Looker Studio, SEMrush/Ahrefs, and modern AI assistants such as Claude or Gemini . If you’re excited to build an inbound engine that actually converts, enjoy working with data, analytics and attribution, and love bringing Basikon’s story to life across events and content, we’d love to meet you!