Marketing or BD Executive

: Job Description: Marketing or Business Development Executive Department: Sales & Marketing Key Responsibilities • Lead Generation & Business Development • Identify and develop new business opportunities in Water Treatment, Air Purification, and UV System markets across India, GCC, and Europe. • Generate qualified sales leads through online research, industry databases, company websites, LinkedIn, trade directories, and other digital platforms. • Identify and map key decision-makers including consultants, EPC contractors, OEMs, facility managers, government bodies, distributors, and industrial customers. • Conduct outbound prospecting through cold emails, LinkedIn outreach, cold calling, and structured follow-up campaigns. • Qualify prospects based on customer requirements, applications, project stage, budget, and decision-making authority. • Build and maintain a healthy sales pipeline by nurturing prospects and converting enquiries into qualified business opportunities. • Schedule meetings, technical presentations, and product demonstrations for prospective customers. • Consultant & Customer Relationship Management • Develop and maintain relationships with consulting engineers, architects, MEP consultants, EPC contractors, OEMs, and key industrial customers. • Promote company products for inclusion in project specifications and approved vendor lists. • Conduct consultant meetings, technical discussions, and product presentations. • Support the sales team throughout the sales cycle until project closure. • Manage assigned key accounts and identify opportunities for repeat business, cross-selling, and upselling. • Sales & Commercial Coordination • Prepare professional quotations, commercial proposals, and business correspondence. • Maintain and update product price lists and proposal templates. • Coordinate with engineering, production, and sales teams to prepare timely and accurate proposals. • Maintain CRM records, customer databases, and sales activity reports, ensuring accurate documentation of all customer interactions. • Government & Tender Development • Monitor municipal, government, and PSU tenders relevant to the company's products. • Identify upcoming infrastructure and utility projects. • Coordinate internal documentation required for tender participation. • Build relationships with consultants and stakeholders involved in government and municipal projects. • Marketing & Customer Outreach • Execute targeted email campaigns for new product launches, product updates, and customer communications. • Support digital marketing initiatives to increase website enquiries and generate qualified leads. • Maintain prospect and customer databases for marketing campaigns. • Coordinate follow-up on enquiries generated through digital marketing and outreach activities. • Market Development • Support business development initiatives in GCC and other international markets by identifying distributors, consultants, and potential customers. • Conduct market research to identify emerging opportunities, industry trends, and competitive activities. • Provide regular market intelligence to support business growth and strategic planning. Desired Skills • Excellent written and verbal communication. • Strong business writing and proposal drafting. • Ability to conduct client meetings independently. • Knowledge of B2B industrial sales. • Understanding of water treatment, HVAC, air purification, or environmental engineering is preferred. • Familiarity with CRM software. • Experience with LinkedIn Sales Navigator and email marketing platforms. • Knowledge of MS Office, especially Excel and PowerPoint. • Ability to work with consultants, EPCs, and government organizations. Preferred Qualifications • Bachelor's Degree in Engineering, Marketing, Business Administration, or related field. • 2–6 years of experience in industrial B2B sales or marketing. • Experience in Water Treatment, HVAC, Environmental Engineering, Building Services, or Industrial Equipment will be preferred. Key Performance Indicators (KPIs) Area Weight Lead Generation & Conversion 35% Consultant & Customer Engagement 20% Sales Coordination & Proposal Support 15% Government & Tender Development 10% Marketing & Customer Outreach 10% New Market Development (International) 10%