DailyObjects - Performance Marketing Lead

: We are looking for an experienced Performance Marketing Lead for customer acquisition and revenue growth across all paid digital channels. This role will own the end-to-end performance marketing strategy, media investments, measurement, experimentation, and acquisition economics while delivering profitable, scalable growth. The ideal candidate has built and scaled performance marketing for a leading Indian D2C or consumer internet business, has managed large marketing budgets, possesses deep platform expertise, and combines analytical rigor with strong commercial acumen. Experience: - 1. 6-10 years of experience in Performance Marketing, Growth Marketing, or Digital Acquisition. - 2. Minimum 3 years leading performance marketing for a leading Indian D2C or consumer internet company. - 3. Proven experience managing annual digital media spends exceeding 30 Crores. - 4. Strong track record of scaling revenue while maintaining or improving ROAS and contribution margins. - 5. Experience leading and mentoring high-performing performance marketing teams. - 6. Experience working closely with Product, Analytics, CRM, Category, Finance, and Technology teams. Educational Qualifications: - 1. Bachelor's degree in Engineering, Economics, Mathematics, Statistics, Business, or a related field. - 2. MBA or equivalent postgraduate degree from a Tier 1 institute. Key Responsibilities: 1. Performance Marketing Strategy: - Own the overall digital acquisition and remarketing strategy across paid channels. - Develop annual, quarterly, and monthly growth plans aligned with business objectives. - Drive profitable customer acquisition while maximizing contribution margin and customer lifetime value. - Continuously identify new growth opportunities across channels and audiences. 2. Channel Ownership: - Lead performance across verticals including Meta Ads, Google Ads (Search, Shopping, Performance Max, YouTube), App Campaigns, Affiliate Marketing, Display & Programmatic, Native Advertising, and emerging acquisition channels. - Own media planning, budgeting, forecasting, and performance optimization across all channels. 3. Budget Management: - Own multi-crore monthly marketing budgets. - Allocate investments dynamically based on performance and marginal returns. - Optimize CAC, ROAS, contribution margin, and customer acquisition efficiency. - Build scalable budget allocation frameworks across channels and campaigns. 4. Measurement & Attribution: - Own end-to-end measurement and attribution frameworks. - Partner with Product and Engineering to ensure robust tracking using Pixels, Conversion APIs (CAPI), SDKs, server-side tracking, GA4, and First-party data. - Improve attribution accuracy and reporting reliability. - Drive incrementality testing and media mix optimization. 5. Experimentation & Optimization: - Build a culture of continuous experimentation across creative strategy, audience segmentation, campaign structures, landing pages, bidding strategies, and funnel optimization. - Develop structured testing frameworks with clear hypotheses and measurable success criteria. 6. Creative Strategy: - Partner with Brand and Creative teams to develop high-performing ad creatives, build creative testing pipelines, improve creative fatigue management, scale winning concepts across channels, and establish creative best practices using data-driven insights. 7. Funnel Optimization: - Work closely with Product and Engineering to improve landing page conversion, product page conversion, checkout conversion, site speed, and mobile experience. 8. Conversion Rate Optimization (CRO): - Ensure media investments are complemented by a high-performing onsite experience. 9. Analytics & Reporting: - Build executive dashboards and performance reports. - Monitor daily, weekly, and monthly performance. - Conduct deep-dive analyses on acquisition trends, customer cohorts, and campaign effectiveness. - Present actionable insights and strategic recommendations to leadership. 10. Team Leadership: - Mentor and lead a high-performing performance marketing team. - Establish clear goals, KPIs, and career development plans. - Foster a culture of accountability, experimentation, and continuous learning. - Manage agency relationships and external marketing partners where required. Desired Skills: - Deep expertise across Meta Ads and Google Ads. - Strong understanding of digital attribution and measurement. - Experience with GA4, Google Tag Manager, Meta Events Manager, and server-side tracking. - Experience interpreting large datasets and identifying growth opportunities. - Excellent commercial acumen with a focus on profitable growth. - Strong stakeholder management and leadership skills. - Ability to thrive in a fast-paced, high-growth environment. Preferred Experience: - Candidates from leading D2C, ecommerce, consumer internet, or marketplace companies. What We're Looking For: - A strong ownership mindset with a relentless focus on outcomes. - Proven ability to scale digital revenue profitably. - Deep expertise in performance marketing platforms, attribution, and growth frameworks. - A data-first approach to decision-making and experimentation. - Strong business and financial acumen, with a clear understanding of unit economics. - The ability to balance strategic thinking with hands-on execution. - A passion for building scalable growth systems that deliver sustainable business impact.