Senior Director Marketing - OTT Platform - South Language Content

Senior Director - Marketing - OTT Platform (South Language Content) Role Summary: We are looking for a strategic, digitally-savvy marketing professional to drive growth across South markets - Tamil, Telugu, Kannada and Malayalam. The role will identify growth opportunities, shape marketing strategy and drive high-impact initiatives across the consumer funnel. The ideal candidate combines strong marketing fundamentals, analytical rigor and digital-first thinking, with the ability to influence stakeholders across functions and drive outcomes in a matrixed environment. Key Responsibilities: Strategic Marketing & Growth: - Identify growth opportunities across acquisition, retention and engagement. - Analyze consumer behaviour, journeys and cohorts to deepen engagement and grow Watch Time. - Design and drive measurable campaigns, interventions and special projects across markets and consumer segments. - Build repeatable marketing frameworks to support long-term growth. Digital & Performance Marketing: - Run and optimize large-scale campaigns across Meta, Google and other digital platforms. - Partner with platform and media teams to unlock acquisition, engagement and retention opportunities. - Stay ahead of performance marketing, social media and consumer engagement trends. - Identify new approaches to improve marketing effectiveness, efficiency and ROI. Data, Consumer Insights & AI: - Use platform data, campaign metrics and consumer insights to inform targeting, messaging and content positioning. - Drive experimentation through A/B testing of creatives, messaging, audiences and campaign approaches. - Identify and apply emerging AI-led marketing practices, tools and technologies to improve productivity and consumer impact. Cross-Functional Collaboration: - Work closely with Content, Strategy, Product, Analytics, Platform Marketing and Business teams to drive initiatives from idea to execution. - Influence stakeholders across teams and markets to align priorities, solve problems and deliver outcomes. Candidate Profile: - 12-14 years of experience in Marketing, Growth, Consumer Marketing or Digital Marketing. - Experience in OTT, E-commerce, FMCG, Consumer Internet, Digital-first businesses or Technology platforms. - Strong data-led and digital-first approach to marketing decision-making. - Deep understanding of digital, performance marketing and social media ecosystems. - Proven ability to influence stakeholders and deliver results in matrixed organizations. - High ownership, strong problem-solving ability and an outcome-oriented mindset. - Curious, adaptable and passionate about the intersection of creativity, marketing, technology and consumer behaviour.