Manager - Content Marketing & Creative Strategist

Salary cannot exceed 28 LPA fixed. Variables will be as per growth/performance (uncapped). What You'll Own: - Diagnose and define the content strategy figure out what's actually working, what our audience (manufacturing plant heads, quality engineers, industrial buyers) responds to and where to double down or cut. - Build and run the full engine yourself from ideation to shooting/recording to editing to publishing to analyzing performance, across LinkedIn, YouTube, Instagram, Facebook etc. - Identify new content formats and channels we haven't tried you're expected to bring ideas we haven't thought of, not just execute a fixed set of pillars. - Connect content to pipeline work with sales/GTM to understand what messaging actually converts, and close the loop between content and leads. - Drive lead generation as a core KRA build and own mechanisms (gated content, campaigns, sign-ups, sourced pipeline from social) that convert visibility into measurable leads, not just engagement. - Set up your own systems calendars, workflows, tooling, whatever you need; we're not looking for someone who needs a system handed to them. What We're Looking For: - 25 years in social/content marketing, with real evidence of having built something from scratch (a page, a channel, a campaign) rather than just running an existing playbook. - Strong problem-solving instincts comfortable with ambiguity, figuring out "what should we even be doing" before "how do we execute it". - Sharp writing and a good ear for what doesn't sound like generic B2B content. - Hands-on with tools (Canva, CapCut/iMovie, Loom or equivalents) this is not a "brief someone else" role. - Bias to action ships fast, learns from data, iterates without waiting for detailed direction. - Bonus: prior startup experience, B2B/industrial exposure, or founder-adjacent content experience.