Head - Marketing - Digital & AI Driven

Role Overview: We are looking for a forward-thinking Head of Marketing / CMO who combines creative brand leadership with deep digital expertise and strong AI adoption capabilities. A marketing leader who deeply understands and has hands-on experience in building and scaling an umbrella (branded house) architecture. This role will drive end-to-end marketing strategy, customer acquisition, and brand growth using data, automation, and emerging technologies. Key Responsibilities: Strategic Leadership: - Define and execute the overall marketing vision, strategy, and growth roadmap. - Develop and manage a master brand strategy under which multiple sub-brands, formats, or experiences operate. - Brand Positioning Leadership in its category/industry. - Ensure consistent brand identity, tone, and positioning across all verticals. - Build a consumer-first, data-driven marketing engine. - Align marketing goals with business revenue, footfall, and customer lifetime value. Digital Marketing Excellence: - Lead all digital channels including performance marketing (Google, Meta, YouTube, programmatic), SEO/ASO strategy, social media growth & engagement, and CRM & lifecycle marketing (Email, WhatsApp, push). - Optimize CAC, ROAS, conversion funnels, and retention metrics. AI-Driven Marketing Transformation: - Implement AI tools for customer segmentation, personalization, predictive analytics, automated campaign optimization, and content generation. - Build an AI-first marketing stack. Brand & Creative Leadership: - Develop a strong, differentiated brand identity and different amusement and FEC formats. - Lead campaigns for product launches, seasonal/high-revenue events, and experience-driven storytelling. Data & Analytics: - Own marketing dashboards & KPIs including revenue contribution, CAC, LTV, and channel performance. - Drive decision-making through real-time analytics and insights. Growth & Partnerships: - Identify growth opportunities through influencer marketing, strategic brand collaborations, and affiliate partnerships. - Drive offline-to-online integration (O2O) for footfall businesses. Team Leadership: - Build and lead a high-performance marketing team. - Manage agencies (digital, creative, media, PR). - Foster a culture of innovation, experimentation, and speed. Key Skills & Competencies: - Strong expertise in digital performance marketing. - Hands-on understanding of AI tools in marketing. - Deep knowledge of marketing automation platforms and data analytics tools (GA4, CRM dashboards). - Proven track record of scaling revenue through digital channels. Experience & Qualification: - 10+ years in marketing, with at least 4 years in a leadership role. - MBA in Marketing / Digital Marketing preferred. - Experience in high-growth or multi-location businesses is a plus. KPIs / Success Metrics: - Revenue growth & marketing contribution %. - Customer acquisition & retention rates. - ROAS & campaign efficiency ROI for each campaign. - Brand awareness & engagement metrics. - AI adoption impact (cost reduction / efficiency gain).