Growth Marketing Director

The Growth Marketing Director drives sustainable revenue growth through data‑driven acquisition, retention, and lifecycle marketing strategies across Cengage.

You’ll have the opportunity to build and scale a high-impact growth engine and shape how we acquire and convert customers at scale, partnering closely with Portfolio, Product, Sales, and Marketing to accelerate customer and revenue growth.

What you'll do here: Growth Strategy & Planning Develop and implement a comprehensive growth marketing strategy aligned to business goals Identify and prioritize high‑impact growth opportunities across the customer lifecycle Own growth objectives and key results, forecasting, and performance reporting Collaborate cross‑functionally with internal partners within Marketing, Portfolio, Product, Sales, etc.

Lead agencies and external partners as needed Acquisition & Demand Generation Lead multi‑channel acquisition strategies (paid media, SEO, content, partnerships, referrals, ABM, etc.)

Optimize CAC, LTV, and conversion rates through experimentation and testing Oversee campaign planning, execution, and optimization Lifecycle & Retention Build and scale lifecycle marketing programs (onboarding, engagement, upsell, retention) Partner with Product and Customer teams to improve activation and reduce churn Leverage marketing automation and personalization Experimentation & Analytics Establish a strong experimentation culture (A/B testing, cohort analysis, funnel optimization) Use data and insights to inform decisions and continuously improve performance Partner with Analytics to define metrics, dashboards, and attribution models Skills you will need here: Minimum of 8 years of experience in growth, performance, or digital marketing Proven track record of driving measurable growth in revenue, users, or pipeline Deep expertise in paid acquisition channels (Google, Meta, etc.)

Strong analytical mindset with hands‑on experience using data to inform decisions Experience with experimentati