Customer Advocacy Manager

About Packback Packback is an AI-powered learning platform used by 2,000–3,000 professors across the country to drive deeper student engagement and critical thinking. Our professors don't just use Packback — many of them love it, talk about it, and champion it to their peers.

We're looking for someone to turn that energy into a structured, scalable growth engine. The Role This is a newly created role with a clear commercial mandate: own the professor advocate community and turn it into a source of pipeline, proof, and brand credibility.

You'll build the program from the ground up — identifying our best advocates, giving them identity and belonging, and activating them across referrals, case studies, thought leadership, and social content. You'll sit at the intersection of Marketing and Customer Success, reporting to the Sr.

Director of Marketing, and will collaborate closely with Sales to build scalable programs that deepen customer engagement, elevate customer voices, and support long-term customer growth and retention.

This role comes with real autonomy to build advocacy from scratch, and because you're joining a lean team, you'll also have visibility into and occasional hands-on involvement in broader marketing execution like webinars and launches.

What You'll Own Customer Advocacy + Community Design and launch a named professor advocate program to identify, engage, and activate customer champions Build segmented advocate pools reflecting how professors engage with Packback — as individual adopters or as part of a broader institutional relationship — with tailored engagement for each Maintain an advocate database with engagement history, content consent, and referral status Manage ongoing communication with the advocate community (newsletters, spotlights, exclusive previews, appreciation initiatives) Assist in planning and management of Customer Advisory Board programs and other customer-focused events, including recruitment, communications, meetings, and follow-