Head - Marketing - D2C/Foods

About the Role: We are looking for a Head of Marketing to lead the marketing function for a fast-growing food D2C brand. This is a high-impact leadership role for a hands-on marketer who can combine brand building, consumer understanding and performance marketing to drive sustainable growth. The person will own the end-to-end marketing charter from positioning and brand strategy to customer acquisition, retention, content, digital and campaign execution. Key Responsibilities: - Own and drive the overall marketing and brand strategy aligned with business and growth objectives. - Build a strong, differentiated brand positioning and consumer proposition in a competitive food/FMCG market. - Develop and execute 360 marketing campaigns across digital, social, influencer, content, PR, partnerships and relevant offline channels. - Own the performance marketing agenda, including CAC, ROAS, conversion, customer acquisition and channel profitability. - Drive D2C growth across the brand website, marketplaces and other digital channels. - Develop a strong consumer acquisition and retention strategy, including CRM, lifecycle marketing, loyalty and repeat purchases. - Lead consumer research, category insights and competitor tracking to identify new growth opportunities. - Own the marketing calendar, launches, new product go-to-market and seasonal campaigns. - Build a differentiated content and social media strategy that creates brand engagement and relevance. - Work closely with Product, Sales, E-commerce, Creative, Supply Chain and Finance teams to drive business outcomes. - Manage and optimise the marketing budget, ensuring strong ROI and efficient allocation of spends. - Build and manage external agencies, creative partners, influencers and other marketing ecosystems. - Track and improve key metrics including revenue, CAC, LTV, ROAS, conversion, repeat rate, organic growth and brand health. - Build and mentor a high-performing marketing team. What Were Looking For: - 10-15 years of experience in FMCG, Food, Consumer or D2C marketing. - Strong experience in brand + digital + performance marketing. - Ideally someone who has worked in a high-growth D2C or consumer brand environment. - Strong understanding of consumer behaviour, digital acquisition and e-commerce. - Proven ability to build brands while remaining strongly data and ROI oriented. - Experience managing agencies, budgets and cross-functional teams. - Entrepreneurial, hands-on and comfortable working in a fast-paced environment. - Strong commercial orientation with the ability to connect marketing activity to revenue and profitability. - Excellent communication, stakeholder management and leadership skills.