The Sleep Company - Brand Manager/Senior Brand Manager

Role Overview - We are looking for a Brand Manager who will own and shape the brand narrative across channels. - This role sits at the intersection of strategy, creativity, and execution. - You will be responsible for building a strong, consistent brand identity while driving awareness, consideration, and preference in a highly competitive consumer category. - The ideal candidate is both strategic and hands-on - someone who can define the brand vision and also execute campaigns end-to-end. Key Responsibilities - Own and drive the overall brand strategy in line with business and growth objectives - Develop and execute integrated brand campaigns across digital, offline, retail, and performance channels - Lead brand positioning, messaging frameworks, and tone of voice across touchpoints - Work closely with creative, content, social media, influencer marketing, and performance teams to ensure brand consistency - Partner with product, category, and CX teams to launch new products and collections - Own brand calendars, seasonal campaigns, and key launches - Track and analyse brand health metrics (awareness, consideration, NPS, SOV, etc. ) - Manage brand budgets and ensure high ROI on brand spends - Work with external agencies (creative, media, PR) and manage deliverables effectively - Conduct consumer research, market analysis, and competitive benchmarking to identify insights and opportunities What You'll Bring - 3-10 years of experience in brand marketing (D2C, consumer brands, retail, or FMCG preferred) - Strong understanding of brand building across online and offline channels - Proven experience in campaign planning and execution - Excellent storytelling, communication, and stakeholder management skills - Data-driven mindset with the ability to balance creativity and performance - Experience working with agencies and cross-functional internal teams - High ownership, agility, and comfort working in a fast-paced environment