Sales Manager - Modern Trade & Distribution

Budget for this role can vary from 16 Lacs per annum fixed to 25 lacs fixed. Variables are as per account performance uncapped. Key Responsibilities: - Drive primary and secondary sales across Upcountry markets to achieve monthly, quarterly, and annual sales targets. - Lead, coach, and motivate a team of 10 on-roll Sales Executives to maximize productivity and market coverage. - Appoint, develop, and manage distributors to ensure efficient distribution and market expansion. - Increase numeric and weighted distribution by strengthening retailer and wholesaler networks. - Prepare and execute beat plans, market visit schedules, and sales strategies to improve outlet coverage. - Monitor sales performance, distributor stock levels, secondary sales, and inventory to avoid stock-outs. - Ensure effective implementation of trade schemes, promotional activities, visibility initiatives, and merchandising standards. - Build and maintain strong relationships with distributors, key retailers, wholesalers, and other trade partners. - Identify new business opportunities and expand market presence in assigned territories. - Analyze market trends, competitor activities, pricing, and customer feedback, and recommend appropriate action plans. - Monitor collections, credit control, and distributor financial health to ensure smooth business operations. - Review team performance regularly and provide training, coaching, and performance feedback. - Prepare sales reports, forecasts, and business reviews for management. - Ensure compliance with company policies, sales processes, and reporting systems. Required Skills: - HORECA/Modern Trade / General Trade Sales - Distributor & Channel Management - Territory Management - Strong Selling & Negotiation Skills - Team Handling and Relationship Management - Good Communication Skills