Brand Manager - FMCG - IIM/FMS/MDI/XLRI

About the Role: We are seeking an experienced, strategic, and result-oriented Brand Manager to lead end-to-end brand strategy, full-funnel communication, and commercialization for a leading FMCG portfolio. The role will drive brand health, media investments, new product launches, and integrated marketing initiatives across digital, retail, quick commerce, social, influencer, OOH, and PR channels. Key Responsibilities: - Brand Strategy & Communication: Develop and execute full-funnel brand communication strategies aligned with business and brand objectives. - Launch Strategy: Lead end-to-end go-to-market strategies for new product ranges and SKUs, working closely with cross-functional teams. - Media & Spends Management: Own media planning and spends across Digital, CTV, Meta, Google, Retail/Q-Commerce, Social, Influencers, OOH, and PR. - Brand Health & Performance: Drive brand health KPIs, monitor campaign performance, and translate consumer and market insights into actionable strategies. - Stakeholder Management: Partner with Sales, Finance, Legal, and global stakeholders to ensure effective execution, budget alignment, and regulatory compliance. - AI & Innovation: Leverage AI tools to enhance research, creative ideation, presentations, productivity, and project management. Skills & Competencies: - Strong understanding of brand management, commercialization, and full-funnel marketing. - Strong knowledge of cross-platform media planning, deployment, measurement, and evaluation. - Excellent stakeholder management skills with the ability to work across matrixed teams and international stakeholders. - Strong analytical and business acumen with the ability to convert consumer insights into actionable strategies. - Strong communication, strategic thinking, and project management skills. Experience & Qualifications: - 10-15 years of experience in Brand Management, Product Management, or Commercialization within the FMCG / Food & Beverage industry. - MBA compulsory from a Tier 1 institute. - Proven experience managing brand strategy, media spends, integrated campaigns, and new product launches. - Experience working with external agencies, retail/Q-commerce partners, research agencies, and other business partners.