Yantra Aluminium Window Systems - Head - Sales - Fenestration/Architectural Products

About Yantra: Yantra operates in the premium fenestration and architectural building-products space, delivering project-led solutions where design intent, technical performance, commercial discipline and execution reliability must come together. The Role Mandate: This is an enterprise leadership role, not an individual-contributor sales position. The Head of Sales will own the companys 35 crore annual sales mandate and create a consistent flow of profitable orders through a strong team, a high-quality project pipeline, specification-led relationships and rigorous CRM-based execution. Key Responsibilities: 1. Revenue, Growth & Profitability: - Own the annual sales target of 35 crore and translate it into territory-, segment-, team- and month-wise plans. - Drive consistent monthly order booking while protecting gross margins, payment terms and overall quality of revenue. - Build a balanced portfolio across new business, repeat business, key accounts and high-potential market segments. - Identify opportunities to improve average project value, wallet share and Yantras presence in premium projects. - Create annual, quarterly and monthly business plans supported by clear priorities, resources and review mechanisms. 2. Pipeline, CRM & Forecasting: - Maintain a qualified pipeline of at least 34 the annual target, with clear ownership, value, stage, probability and next action for every opportunity. - Establish non-negotiable CRM discipline and ensure that leads, meetings, specifications, quotations, follow-ups, risks and outcomes are updated on time. - Improve lead-to-meeting, meeting-to-opportunity, quotation-to-order and specification-to-order conversion ratios. - Deliver rolling monthly and quarterly forecasts with at least 90% accuracy and escalate risks early. 3. Team Leadership & Performance: - Define role-wise targets, territories, activity expectations, conversion metrics and behavioural standards. - Build bench strength through hiring, onboarding, product training, sales capability development and succession planning. - Address underperformance promptly and create a culture of ownership, collaboration, transparency and customer focus. 4. Architect, Consultant & Specification Development: - Build senior-level relationships with architects, interior designers, fa- ade consultants, PMCs, structural consultants and other project influencers. - Drive technical presentations, product demonstrations, CPD/knowledge sessions and specification conversations. - Build an active, segmented influencer network and account plans based on influence, project potential and relationship stage. - Work with technical and design teams to ensure that Yantra is considered and specified early in the project lifecycle. - Create a disciplined follow-through mechanism from relationship development to project identification, specification and order. 5. Key Accounts, Markets & Partnerships: - Develop account plans for priority architects, developers, builders, corporates, hotel chains, institutions and industrial clients. - Increase repeat business, referrals, cross-selling and share of wallet across strategic accounts. - Identify and develop new territories, customer segments, channel partners and strategic alliances aligned with Yantras positioning. - Maintain senior engagement on high-value accounts and personally lead critical opportunity and relationship interventions. 6. Commercial Leadership: - Review major quotations and commercial proposals for scope clarity, pricing discipline, margin, payment terms and delivery commitments. - Lead negotiations for strategic and high-value projects, balancing conversion with profitability and risk. - Ensure no commercial commitment is made without alignment with design, estimation, procurement, manufacturing/projects and finance. - Support milestone-based collections and resolution of overdue receivables, commercial disputes and customer escalations. - Track reasons for wins and losses and convert those insights into pricing, product, process and capability improvements. 7. Cross-Functional Execution & Customer Experience: - Create a clear handover from sales to design, estimation, procurement, projects/manufacturing, finance and customer service. - Ensure sold scope, specifications, timelines, exclusions, approvals and payment milestones are accurately documented. - Review execution dependencies and customer risks on major projects without taking operational ownership away from the relevant function. - Resolve escalations quickly and protect customer trust from enquiry through completion and after-sales support. Experience & Qualifications: - 7-15 years of B2B project-sales experience, including at least 5 years leading a sales team. - Demonstrated responsibility for an annual business of approximately 2550 crore. - Relevant experience in premium fenestration, aluminium systems, fa- ade or glass systems, building materials, luxury interiors, architectural products or allied construction solutions. - A proven record of achieving targets through a teamnot only through personal selling. - Strong architect, consultant, developer and institutional-client relationship experience. - Strong commercial judgement, contract negotiation capability and working understanding of project margins, payment terms and collections. - Graduate degree required; a postgraduate qualification in management or sales is preferred.