Manager/Senior Manager - Digital Marketing - Consumer Durable

Role Overview: We are seeking a seasoned marketing professional to lead our digital transformation and brand growth strategy within the competitive consumer durable sector @ Mumbai Location. In this role, you will orchestrate end-to-end digital ecosystems, bridging the gap between product innovation and consumer demand. You will work closely with cross-functional teams including product managers, sales heads, and creative agencies to ensure a unified brand voice across all digital touchpoints. By leveraging data-driven insights and cutting-edge marketing automation, you will drive measurable business impact, enhance customer lifetime value, and solidify our market position as a category leader. Key Responsibilities: - Develop and execute comprehensive digital marketing strategies that align with business objectives to drive market share and brand equity in the consumer durable space. - Manage large-scale performance marketing budgets across search, display, and social channels to optimize customer acquisition costs and maximize return on ad spend. - Implement advanced marketing automation workflows to nurture leads and improve conversion rates throughout the consumer purchase journey. - Oversee end-to-end campaign management, ensuring seamless integration between online content marketing efforts and offline retail trade activities. - Analyze complex marketing datasets to derive actionable intelligence, providing stakeholders with clear visibility into campaign performance and ROI. - Lead social media and community engagement initiatives to foster brand loyalty and manage online reputation effectively. Required Skillset: - Demonstrated expertise in managing full-funnel digital marketing strategies, with a proven ability to scale brand presence in the consumer goods or durable industry. - Strong proficiency in marketing analytics and performance tracking tools, enabling the translation of raw data into strategic business decisions. - Exceptional interpersonal skills to lead cross-functional collaboration and manage relationships with external creative and media agencies. - Ability to synthesize product marketing requirements into compelling digital narratives that resonate with diverse consumer segments. - Proven track record of managing complex, multi-channel campaigns while maintaining agility in a fast-paced, hybrid work environment. Candidate Requirement : - Candidates from Mumbai , 1st preferred - Educational background from a Premier/ Tier2 institute with 8 - 10 years of progressive experience in digital and brand management roles. - Preferably in FMCG, Building Materials, Consumer Durables , Home Appliances , Luggage or agency background. Narayana - 98719147645 PAN India Recruiters