Sales & Marketing Head

Position Overview: The Sales & Marketing Head will lead all strategic and operational aspects of sales, branding, and customer engagement for a for a leading real estate developer.The role demands a blend of high-end real estate sales expertise, brand storytelling, and empathy-driven marketing tailored to affluent customers. Key Responsibilities: 1. Sales Strategy & Revenue Management •Develop and execute sales strategies to achieve pre-launch and post-launch revenue targets. • Build and manage a high-performance sales team specializing in lifestyle-driven, high value residential sales. • Create customer-centric sales processes emphasizing trust, care, and lifestyle enhancement. • Maintain CRM systems for lead tracking, customer engagement, and conversion analysis. • Conduct competitor analysis and pricing strategy aligned with luxury market trends. 2. Marketing & Brand Positioning • Develop the project’s brand identity and communication strategy focusing on dignity, independence, and premium living. • Design integrated marketing campaigns (digital, print, PR, influencer, and experiential). • Partner with creative agencies to produce storytelling-based campaigns emphasizing lifestyle, community, and wellness. • Manage events, roadshows, and tie-ups with hospitals, and NRIs. • Oversee all digital platforms, including website, social media, and performance marketing. 3. Customer Experience & Relationship Management • Create customer experience programs to build trust and advocacy among residents and their families. • Conduct presentations, virtual tours, and lifestyle showcases for prospective buyers. • Establish a relationship management system for post-sales engagement and referrals. 4. Cross-Functional Collaboration • Coordinate with design, operations, and facility management teams to ensure alignment between product features and market expectations. • Work closely with finance for revenue forecasting and cost management. • Liaise with external consultants, real estate brokers, and corporate partners. Required Qualifications & Experience: • MBA in Marketing / Real Estate / Business Management. •10–20 years of experience in real estate, hospitality, or lifestyle sector. • Proven success in luxury brand marketing and high-value residential sales. • Deep understanding of premium living, wellness, and lifestyle branding preferred. Key Skills: • Strategic sales planning and execution • Brand development and storytelling • Digital marketing & analytics • Leadership and team management • Customer relationship management (CRM) • Emotional intelligence and empathy in customer engagement