Senior Content & Brand Writer

Are you a commercially minded writer who can uncover the real story behind complex, design-led projects? We’re looking for a Senior Content & Brand Writer to shape how Expo Centric communicates its expertise, ideas and results. You’ll turn strategy, technical knowledge and completed projects into distinctive content that helps marketing decision-makers understand our value and take action. This is not a general content-production role. You’ll interview clients, creatives, project teams and senior leaders to reveal why a project mattered, how we solved the challenge and what commercial value was created. At Expo Centric, we don’t just fill roles. We build teams that create extraordinary experiences. You’ll join a collaborative, fast-paced company guided by Courage, Curiosity, Selflessness, Judgement and Communication. Discover what we do at Expo Centric: • https://www.youtube.com/watch?v=7yKFWj_8e3Q • https://www.youtube.com/watch?v=PiR8qYJ2IRQ&t=9s What You’ll Do • Own and evolve Expo Centric’s written voice, editorial standards and messaging across marketing and sales channels. • Interview clients, leaders, Account Managers, designers and delivery teams, turning complex source material into credible, commercially persuasive stories. • Write and improve website pages, landing pages, campaigns, emails, social content and SEO-led copy that is clear, useful and conversion-focused. • Lead the case-study process from research and interviews through drafting, fact-checking, approval and adaptation across multiple formats. • Develop thought leadership, executive communications, PR materials, award entries, credentials, tenders and sales content supported by meaningful evidence. • Manage content briefs, priorities, approvals and source libraries while challenging vague claims, jargon and material that is inaccurate or off-brand. What You Bring • At least seven years of professional writing, copywriting, journalism, content or editorial experience, including recent work at a senior level. • Substantial writing experience in exhibitions, events, experiential marketing, creative or brand agencies, architecture, commercial design, fit-out, construction, production or another complex project-based B2B industry. • A strong portfolio spanning websites or landing pages, campaigns, case studies, thought leadership and long-form B2B content. • Excellent Australian English, editing and proofreading skills, with the ability to produce concise copy and detailed technical content to the same high standard. • Strong interviewing, research and fact-checking skills, along with the confidence to challenge senior stakeholders constructively when a brief or claim needs work. • Commercial and brand judgement, strong organisation and the ability to manage multiple stakeholders, approvals and deadlines in a fast-moving environment. Experience in the exhibitions or trade-show sector is strongly preferred. Knowledge of PR, award writing, tender responses, executive ghostwriting, SEO, Webflow, HubSpot or content analytics will also be highly regarded. Why Join Expo Centric? • Work with a cross-border team and make a tangible contribution to high-value, design-led projects. • Join a supportive, values-driven environment with established processes, tools and access to subject-matter experts. • Receive ongoing mentoring from senior leaders and pursue performance-based growth opportunities. • Help shape the written voice of a growing business and create content that supports real marketing and sales outcomes. Ready to Apply? Submit your CV and a short cover letter outlining how your experience aligns with this role. Please also provide personally authored portfolio examples demonstrating: • A complex B2B website or landing page • A case study developed from interviews or technical source material • A thought-leadership article, executive piece or industry feature • Concise campaign, advertising or social copy • Work from a relevant project-based industry, clearly identifying your contribution • Shortlisted candidates may be invited to complete a short, paid writing exercise. www.expocentric.com.au