Marketing Director

Our client has a strong reputation for delivering high-quality, innovative building solutions across the globe and is now entering a new phase of growth. As the Marketing Director, you will lead the development and execution of integrated product marketing strategies that drive market share, customer engagement, and long-term brand equity. Key Responsibilities: • Lead the strategic planning and execution of product marketing initiatives across key product lines in construction materials. • Define product positioning, value propositions, and go-to-market strategies aligned with commercial objectives. • Collaborate closely with Product Development, Sales, and Operations to ensure strong alignment between market needs and product innovation. • Spearhead market intelligence efforts—monitoring trends, customer insights, and competitor activity to guide decision-making. • Oversee campaign planning, content development, and channel strategy (including digital, events, and trade marketing). • Manage and develop a high-performing marketing team and agency partners. • Monitor performance metrics and optimize strategies to maximize ROI. Candidate Profile: • 8-10+ years of progressive marketing experience, including leadership roles within the construction materials or industrial manufacturing sectors. • Demonstrated success in product marketing, brand strategy, and market development. • Strong business acumen with the ability to communicate technical products in commercially compelling ways. • Excellent leadership, stakeholder management, and cross-functional collaboration skills. • Degree in Marketing, Business, Engineering, or a related field; MBA is an advantage.