Executive Assistant (Regional E-Commerce & Brand Growth)
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Job Description
Company Overview Omninest Pte Ltd is a Singapore-based regional brand accelerator and distribution group specializing in expanding global and Chinese brands across Asia Pacific through distribution, marketplace management, retail expansion, live commerce, and digital marketing.
Job Summary
Support the CEO in driving regional online growth by managing key e-commerce marketplaces and coordinating cross-border brand expansion across APAC.
Responsibilities
Develop and execute marketplace strategies for Shopee, Lazada, TikTok Shop, Amazon, and Shopify to drive regional online sales growth Plan and manage product launches to maximize market penetration and brand visibility across APAC Lead brand expansion initiatives by coordinating with distributors and suppliers to increase market share Manage APAC distributor relationships to ensure alignment with regional growth objectives Design and implement campaign plans to boost sales and customer engagement Coordinate live commerce events to enhance brand presence and drive real-time sales Analyze beauty industry trends to inform product and marketing strategies Create and maintain sales dashboards to monitor performance and inform decision-making Collaborate with China-based suppliers to ensure timely product availability and quality standards Develop and execute regional go-to-market (GTM) strategies tailored to diverse APAC markets Formulate pricing strategies to optimize competitiveness and profitability Optimize AI-driven workflows to improve operational efficiency and sales outcomes Required competencies and certifications Minimum 5 years of experience in e-commerce, marketplace management, FMCG, beauty, or consumer electronics sectors Preferred competencies and qualifications Experience working with Chinese brands to support regional expansion Knowledge of APAC distribution networks and market dynamics Proficiency in Mandarin to facilitate supplier and distributor communications Experience in cross-border e-commerce opera