VP Sales - New Development

The Vice President of Sales for New Development leads the sales strategy and execution for new senior living communities throughout the pre-development, development, and lease-up phases.

This strategic role partners cross-functionally with real estate development, design and construction, marketing, and operations teams to create and implement sales approaches that meet or exceed occupancy and revenue targets.

The VP plays a vital role in establishing community positioning, generating early momentum, and ensuring a successful handoff to operational leadership upon stabilization.

Principal Duties and Responsibilities The following essential functions are the fundamental job duties of the position to be completed with or without reasonable accommodation. In partnership with the SVP of Sales, design and execute market-entry and lease-up sales strategies from concept through stabilization.

Utilize market feasibility research, and demographic analysis to inform pricing, product offerings, and competitive positioning. Lead the planning and implementation of sales infrastructure, including sales offices, model units, marketing collateral, and promotional launch plans.

Recruit, manage, and support high-performing pre-opening sales teams. Oversee lead generation, sales pipeline development, and reservation-to-deposit conversion metrics. Integrate sales needs and messaging into the community design process in collaboration with the development and construction teams.

Collaborate with operations to ensure a smooth and successful transition from development to occupancy. Track and manage pre-opening budgets, sales forecasts, and performance milestones.

Champion a prospect-centered selling approach focused on relationship-building and understanding the emotional drivers of senior living decisions. Establish systems for robust prospect relationship management and nurturing throughout the sales journey.

Build strong relationships with local referral networks, healthcare providers,