Manager/Senior Manager - Digital Marketing

Role Overview: We are seeking a dynamic marketing professional with a strong blend of demand generation, SEO, content strategy, and media planning/buying expertise. This role is designed for candidates who can drive measurable growth through digital performance, content excellence, and integrated media strategies across online and offline channels. Key Responsibilities: Demand Generation & Digital Performance: - Develop and execute end-to-end SEO, AIEO, and GEO strategies to improve organic search traffic, visibility, and lead generation. - Collaborate with tech teams to oversee webpage development, technical SEO, and testing, ensuring site changes are optimized for search crawlers and user experience. - Own and track key performance metrics including ROI, ROAS, CPA, and funnel conversion rates. - Conduct A/B testing on landing pages and optimize user journeys to maximize conversions. - Use tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Moz to generate actionable insights for senior stakeholders. Content, Media Planning & Buying: - Understand business and campaign objectives to define clear media and content strategies. - Plan, determine, and buy the most efficient media mix across digital, TV, print, outdoor, radio, cinema, and new media platforms. - Monitor and optimize online and offline campaigns, ensuring maximum reach and cost efficiency. - Regularly report campaign performance, audience insights, and media effectiveness. - Manage and review media budgets, negotiate competitive deals, and ensure cost efficiencies. - Plan media and content strategies for new product launches, identifying newer audiences and emerging platforms. - Build and maintain relationships with media partners, influencers, and content creators to amplify brand presence. - Measure and report performance of all marketing campaigns, assessing ROI, KPIs, and competitive benchmarks. - Track market trends, consumer behavior, and competitor activities to refine media and content strategies. Stakeholder & Cross-functional Collaboration: - Act as the primary point of contact for internal teams, agencies, and external partners. - Ensure alignment of marketing activities with broader business objectives. - Present strategies, insights, and recommendations with clarity and strong storytelling.