Modi Naturals - Brand Manager

Brand Manager Modi Naturals is a fast-growing FMCG company that has disrupted the edible oils category in India. Led by a first-generation entrepreneur, the company has successfully carved a niche and built significant market share against leading Indian and global players. Job Summary: We are looking for a dynamic and result-oriented Brand Manager to drive marketing initiatives and strengthen brand presence. The role involves executing integrated marketing strategies, driving innovation, and collaborating with cross-functional teams to achieve brand and business objectives. Key Responsibilities: Brand Strategy & Execution: - Execute marketing plans to achieve brand objectives and P&L targets - Manage end-to-end brand communication across online and offline channels - Drive brand visibility through effective campaigns, promotions, and activations Product & Innovation: - Lead new product development and innovation in existing product lines - Identify consumer needs and translate insights into product opportunities Market & Consumer Insights: - Conduct market research and analyze consumer behavior and trends - Monitor product performance, distribution, and consumer feedback Cross-functional Collaboration: - Work closely with Sales and other business functions for strategy execution - Coordinate with external agencies (PR, Digital, Creative) for campaign delivery Brand Communication & Compliance: - Ensure all marketing materials align with brand guidelines and regulatory standards - Oversee packaging development including design, messaging, and positioning Competition & Performance Tracking: - Track competitor activities and benchmark brand performance - Measure effectiveness of campaigns and optimize strategies accordingly Candidate Profile: - 5-8 years of experience in Brand/Marketing within FMCG (Food/Snacks preferred) - Strong understanding of consumer marketing and brand building - Experience in product innovation and new product development - Excellent communication, presentation, and stakeholder management skills - Highly organized, proactive, and able to work under pressure Educational Qualification: - MBA in Marketing (preferred from a reputed institute) Key Skills: - Brand Management - Digital & Offline Marketing - Product Development & Innovation - Market Research & Consumer Insights - Strategic Thinking & Execution - Agency Management Compensation: Competitive, as per industry standards and candidate experience.