CavinKare - Senior Brand Manager

Senior Brand Manager Job Purpose: - Build and execute Category growth plans - Drive innovation - Own the top line and P&L for the category Roles and Responsibilities: - Manage brands profitably and Growth Marketing - Identifying new business opportunities in the various categories handled by understanding consumers and being aware of need gaps in the market and tapping those areas - Develop business plans for opportunities identified - Planning and Implementing the Go-To Market Plan - Develop the category / brand strategy that delivers consumer loyalty and generates demand - Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives - Conduct regular research to be updated about the consumer trends - Should always have in-depth understanding of competition and their progress - Brand Profitability - Drive cost reduction projects to improve Margins - Coordinate all category product initiatives through the entire value chain to ensure seamless execution and profitable growth Functional Competencies: - Data Orientation - Relationship building - Understanding of go to market Behavioral Competencies: 1. Strategic Thinking: - Focusing and driving results for self and others. Creating, and communicating a long-term strategy 2. Handling Ambiguity: - Being Pro-active, Setting the pace and being flexible, Creating a sense of urgency by being energetic 3. Driving Innovation: - Being Venturesome, Creative Problem Solving, Relentless follow through and monitoring of processes Qualification: - Education: MBA/PGDM from Tier 1/Tier 2 institutes - Experience Required: 6 - 9 years in FMCG/FMCD/Telecom Location: Chennai