Senior Brand Manager - D2C

- Are you someone who brings core experience and expertise in defining the brand's voice, developing long-term strategies, and overseeing high-impact social media campaigns that resonate with a modern D2C audience. - Whether you come from a fast-paced agency background or have been building brands in-house, you should have a proven track record of moving the needle on brand awareness and consumer trust. - We are hiring for one of purpose clients in Bangalore and would be happy to discuss the role - if your experience matches the clients' requirements. Key Responsibilities: Brand Strategy : Define and maintain the brand's core identity, positioning, and messaging framework to ensure consistency across all touchpoints. Campaign Management : Lead the end-to-end execution of 360-degree marketing campaigns, specifically focusing on social-first strategies that drive engagement and conversion. Social Media Excellence : Oversee the social media roadmap, staying ahead of trends in the D2C space to ensure the brand remains relevant and exciting. Content & Creative Oversight : Work closely with design and content teams to produce high-quality visual and written assets that align with the brand's ethos. Data-Driven Insights : Analyze campaign performance and consumer sentiment to refine strategies and maximize ROI on brand spend. Who You Are: Experience : You have 7-9 years of experience in brand management or creative strategy, with a significant portion dedicated to D2C brands. Strategist & Doe r: You can think 3 years ahead but are also willing to get into hands on campaign execution. Trend-Aware : You understand the nuances of the Indian D2C landscape and how to capture the attention of a digital-native audience. Communicator: You possess exceptional storytelling skills and the ability to articulate complex brand concepts into simple, relatable narratives.