Regional Marketing Manager, APAC

Role Overview We are seeking a Regional Marketing Manager, APAC to drive market-led and product-focused marketing strategies across the Asia-Pacific region—including China, Southeast Asia, Singapore, Australia, and Japan. This role is responsible for shaping regional product positioning, messaging, and Go-To-Market (GTM) execution, while owning broader marketing initiatives that drive revenue growth, sales effectiveness, and brand impact . Working at the intersection of Product, Sales, Engineering, and Global Marketing, you will ensure our offerings meet diverse APAC market needs through compelling, locally relevant programs. Key Responsibilities 1. Positioning & Go-to-Market (GTM) • Narrative Development: Create and maintain APAC-specific positioning, translating global value propositions into regionally resonant narratives. • Launch Execution: Lead GTM planning for product launches, feature releases, and solution rollouts across multiple APAC territories. • Feedback Loop: Partner with regional commercial teams to capture market feedback and customer insights to inform product strategy and prioritization . 2. Content Strategy & Development • Multimodal Content: Own the creation of tailored regional content, including: • Long-form: Industry reports, whitepapers, and podcasts. • Short-form: Sales decks, solution briefs, case studies, and digital content. • Regional Nuance: Ensure all collateral reflects local cultural contexts and industry-specific needs while adhering to global brand standards. • Scalability: Build scalable content frameworks to ensure messaging consistency and operational efficiency across markets. 3. Sales Enablement & Commercial Support • Revenue Growth: Partner with Sales and Account Management to drive adoption, upsell, and cross-sell of value-added services and non-core products. • Toolkit Creation: Develop high-impact enablement materials, including pitch decks, battlecards, and customer-facing narratives . • Pipeline Alignment: Synchronize marketing activities with sales motions, pipeline priorities, and emerging market opportunities. 4. Regional Marketing Execution • Campaign Management: Plan and execute integrated campaigns, including events, webinars, and strategic partnerships. • Global-Local Integration: Collaborate with Global Marketing to localize global campaigns for maximum relevance. • Performance Tracking: Monitor and report on engagement and pipeline impact to drive continuous optimization. 5. Market Intelligence & Insights • Competitive Analysis: Conduct ongoing research into APAC industry trends and evolving competitive dynamics. • Strategic Monitoring: Track regulatory and ecosystem developments that may impact product adoption or GTM strategy. • Insight Sharing: Empower internal stakeholders with actionable data to support strategic decision-making. Qualifications & Experience • Professional Background: 6–10+ years of experience in Product Marketing, Regional Marketing, or B2B Marketing—ideally within Fintech, Payments, or SaaS . • Regional Expertise: Deep understanding of APAC markets with a proven track record of working across diverse cultures. • Strategy to Execution: Demonstrated ability to develop GTM strategies and high-quality marketing content from scratch. • Commercial Acumen: Strong experience in Sales Enablement and revenue-focused marketing initiatives. • Stakeholder Management: Exceptional cross-functional collaboration skills in a fast-paced environment. • Linguistic Skills: Fluency in English and Mandarin is required; proficiency in Japanese is a significant advantage.