Product Marketing Manager – APAC GTM (US Tech MNC/ UP 11k)

The Opportunity • Adecco is partnering with our client – a leading global technology MNC – to hire an experienced Product Marketing Manager (APAC) to drive strategic go-to-market initiatives across regional and global markets. • This is an exciting opportunity for a seasoned product marketer to shape product positioning, develop go-to-market strategies, and lead integrated marketing campaigns that drive product awareness, engagement, and adoption. You will work closely with cross-functional teams across Product, Sales, Marketing, Research, and regional stakeholders to deliver impactful marketing programmes backed by customer insights and market intelligence. • Office Location: Mapletree Business City/ Pasir Panjang • Work Arrangement: Hybrid The Talent • Minimum 5–8 years of experience in Product Marketing, preferably within the technology, digital, internet, or SaaS industry. • Proven experience developing and executing go-to-market (GTM) strategies, product positioning, messaging, and integrated marketing campaigns. • Experience managing email marketing operations and lifecycle communications, including campaign planning, execution, optimisation, and performance analysis. • Strong understanding of customer insights, market research, audience segmentation, and consumer behaviour to inform product and marketing strategies. • Experience collaborating with global and cross-functional stakeholders, including Product, Sales, Marketing, and regional teams across multiple markets. • Strong programme and project management skills with the ability to manage multiple campaigns, priorities, and stakeholders simultaneously. • Strong analytical mindset with experience defining, tracking, and interpreting product and marketing performance metrics to drive business decisions. • Excellent written and verbal communication skills with the ability to develop compelling product messaging, marketing content, and executive presentations. • Highly organised, self-motivated, and able to thrive in a fast-paced, collaborative environment with minimal supervision. • Experience in brand management, campaign management, product positioning, storytelling, and go-to-market planning will be highly advantageous. Job Description • Develop and execute product marketing strategies for new and existing products, features, and regional marketing initiatives. • Define product positioning, value propositions, messaging frameworks, and go-to-market plans to support successful product launches. • Lead medium to large-scale integrated marketing campaigns across multiple channels to drive product awareness, engagement, and business objectives. • Conduct market research, customer analysis, and user research to identify market opportunities, customer needs, and competitive insights. • Develop user insights and collaborate with cross-functional teams to incorporate customer feedback into product development and marketing strategies. • Define, monitor, and analyse key product and marketing metrics to evaluate campaign effectiveness and recommend data-driven optimisations. • Create compelling marketing content, campaign assets, and communications aligned with product strategy and brand guidelines. • Partner closely with Product, Sales, Marketing, and regional teams to deliver successful go-to-market initiatives and marketing programmes. • Monitor industry trends, market developments, and competitor activities to identify opportunities and provide strategic recommendations. • Support product and feature development by providing market insights, customer perspectives, and marketing expertise throughout the product lifecycle. • Champion collaboration, knowledge sharing, and continuous improvement while contributing to a positive and inclusive team environment. Next Step • Send your updated resume to jason.lew@adecco.com • Email Title: Apply Product Marketing Manager (APAC) • All shortlisted candidates will be contacted. Jason Lew Hong Kang EA Licence Number: 91C2918 Personnel Registration Number: R1876435